{"id":3020,"date":"2019-10-28T08:03:39","date_gmt":"2019-10-28T11:03:39","guid":{"rendered":"http:\/\/191.234.178.51\/blog\/?p=3020"},"modified":"2026-07-13T13:28:10","modified_gmt":"2026-07-13T16:28:10","slug":"o-mundo-nao-e-binario-e-o-mercado-de-outsourcing-de-impressao-tambem-nao","status":"publish","type":"post","link":"https:\/\/printwayy.com\/blog\/o-mundo-nao-e-binario-e-o-mercado-de-outsourcing-de-impressao-tambem-nao\/","title":{"rendered":"O mundo n\u00e3o \u00e9 bin\u00e1rio. E o mercado de outsourcing de impress\u00e3o tamb\u00e9m n\u00e3o!"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3022\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2019\/10\/mercado_de_-outsourcing_de_-impressao-1.jpg\" alt=\"Imagem de um interruptor de luz com a sinaliza\u00e7\u00e3o de 8 para cima e 80 para baixo..\" width=\"1920\" height=\"1000\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Recentemente presenciei uma discuss\u00e3o (em um ambiente virtual) sobre uma quest\u00e3o comum at\u00e9 no mercado de outsourcing de impress\u00e3o. Era algo sobre qual tecnologia de impressoras era melhor, em uma determinada situa\u00e7\u00e3o: <\/span><b>laser ou jato de tinta<\/b><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Um dos envolvidos defendeu o seu ponto de vista comentando que, em alguns projetos, estava colocando m\u00e1quinas jato de tinta e, com isso, estava obtendo margens de lucro melhores.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">J\u00e1 a outra pessoa, defendeu o uso da tecnologia a laser. Que, segundo ele, teria uma qualidade superior e que \u00e9 isso o que os seus clientes demandam.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A discuss\u00e3o terminou com as duas pessoas irritadas e, uma delas acabou se retirando da conversa.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Voc\u00ea provavelmente j\u00e1 presenciou uma discuss\u00e3o desse tipo alguma vez. Talvez at\u00e9 tenha participado de algumas delas.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Mas, veja bem, o tema da discuss\u00e3o foi apenas um ponto diante de in\u00fameras discuss\u00f5es que orbitam o mercado de outsourcing de impress\u00e3o.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Voc\u00ea deve conhecer in\u00fameras, mas para citar mais algumas temos:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pre\u00e7o X Qualidade;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automa\u00e7\u00e3o de processos X Processos manuais;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cobran\u00e7a por p\u00e1gina X Cobran\u00e7a por suprimento;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Impressora nova X Impressora usada&#8230;\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u2026 e por a\u00ed vai.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Algum deles lhe soa familiar? Aposto que sim!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Mas, o que \u00e9 certo? Existe apenas uma op\u00e7\u00e3o correta quando fazemos algum dos comparativos acima?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00c9 justamente esse o ponto em que quero chegar: basta ter um m\u00ednimo de bom senso para saber que n\u00e3o existem respostas prontas para essas situa\u00e7\u00f5es.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nesse tipo de cen\u00e1rio, muitas vezes, uma das op\u00e7\u00f5es parece ser a mais correta. E, \u00e0s vezes \u00e9! Mas nem sempre \u00e9 assim.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pegamos o exemplo l\u00e1 do in\u00edcio da conversa: <\/span><b>Jato de tinta X Laser<\/b><span style=\"font-weight: 400;\">. O que \u00e9 melhor?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00c9 prov\u00e1vel que voc\u00ea j\u00e1 tenha pensado em uma das op\u00e7\u00f5es e tenha a resposta na ponta da l\u00edngua&#8230; Mas voc\u00ea j\u00e1 considerou a op\u00e7\u00e3o \u201cdepende\u201d?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vamos l\u00e1: O que o seu cliente precisa? E voc\u00ea, est\u00e1 disposto a entregar o que? No projeto a ser entregue, o que est\u00e1 em evid\u00eancia: efici\u00eancia? Alta qualidade? O menor pre\u00e7o poss\u00edvel? S\u00e3o todas vari\u00e1veis que podem influenciar em uma decis\u00e3o e favorecer uma ou outra tecnologia.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>O meu \u00e9 certo! O seu, n\u00e3o!<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Jogar uma dose de \u201cdepende\u201d no meio de uma discuss\u00e3o pode adicionar ainda mais complexidade ao assunto. Por outro lado, d\u00e1 espa\u00e7o para mais op\u00e7\u00f5es, permitindo diferentes pontos de vista, elevando o n\u00edvel do assunto.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Levar isso em considera\u00e7\u00e3o ajuda a sairmos do pensamento bin\u00e1rio, onde alguma coisa \u00e9 somente boa ou somente ruim.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Isso serve e aquilo n\u00e3o. Minha forma de trabalhar \u00e9 a correta, a sua n\u00e3o!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00c9 claro, dentro da sua realidade, existem as op\u00e7\u00f5es que ser\u00e3o certas e as que ser\u00e3o erradas, de acordo com os seus objetivos e planejamentos.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">O ponto fundamental aqui \u00e9 que essas op\u00e7\u00f5es que voc\u00ea fez n\u00e3o s\u00e3o verdades absolutas.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Mas, como melhorar isso?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Voltemos \u00e0 discuss\u00e3o <\/span><b>Laser X Jato de tinta<\/b><span style=\"font-weight: 400;\">: para optar entre um ou outro, voc\u00ea provavelmente j\u00e1 tem conhecimento de alguns pontos b\u00e1sicos e que, geralmente, entram em pauta nessa discuss\u00e3o. Mas, al\u00e9m dos pontos fundamentais, existem outros pontos que voc\u00ea pode considerar.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Abaixo, coloco 04 dicas que podem ajud\u00e1-lo a sair do \u00f3bvio para opinar sobre um determinado assunto:<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>1 &#8211; Mantenha-se atualizado<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">O ponto fundamental para voc\u00ea n\u00e3o se tornar um dinossauro que parou no tempo. De tempos em tempos, busque not\u00edcias sobre o seu mercado de atua\u00e7\u00e3o. Atualize-se, entenda quais mudan\u00e7as est\u00e3o acontecendo, acompanhe o lan\u00e7amento de novos produtos. Participe de grupos de discuss\u00e3o, assine newsletters (como a <\/span><a href=\"https:\/\/materiais.printwayy.com\/newswayy-pt\" target=\"_blank\" rel=\"noopener noreferrer\"><b>NewsWayy<\/b><\/a><span style=\"font-weight: 400;\">!). Enfim, saiba quais caminhos o mercado est\u00e1 tomando para ajustar a sua rota tamb\u00e9m.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>2 &#8211; Fuja do &#8220;sempre foi assim&#8221;<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vale como um complemento do item anterior. N\u00e3o \u00e9 porque um processo funcionou uma vez que ela ir\u00e1 funcionar sempre. A tecnologia ou o fabricante de impressoras que voc\u00ea n\u00e3o se adaptou em algum momento pode ter mudado e melhorado e agora \u00e9 exatamente o que voc\u00ea precisa.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Determinar algumas diretrizes para o seu neg\u00f3cio \u00e9 fundamental mas, cuide para n\u00e3o ficar muito engessado e parado no tempo!\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u00e3o basta somente acompanhar as novidades e, no fim, n\u00e3o aplic\u00e1-las. Esteja aberto \u00e0s novidades, considere-as e as aplique quando convir.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>Tenha em mente que o mercado muda, as tecnologias evoluem e, consequentemente, novas possibilidades surgem. Todos os dias! Portanto, n\u00e3o se prenda \u00e0s ideias que voc\u00ea sempre teve: talvez elas j\u00e1 estejam obsoletas. E, por fim, considere experi\u00eancias passadas na hora de tomar decis\u00f5es, mas n\u00e3o se esque\u00e7a que a verdade do passado pode n\u00e3o se aplicar ao presente<\/b><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/h4>\n<h3 style=\"text-align: justify;\"><b>3 &#8211; Use os dados a seu favor<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u00e3o sabe se usa laser ou jato de tinta? E aquele contrato, \u00e9 rent\u00e1vel ou n\u00e3o? <\/span><a href=\"https:\/\/printwayy.com\/blog\/conversa-com-especialista-big-data-em-outsourcing-de-impressao\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Use os dados a seu favor<\/b><\/a><span style=\"font-weight: 400;\">. Estabele\u00e7a quais s\u00e3o os <\/span><a href=\"https:\/\/printwayy.com\/blog\/descubra-quais-sao-os-indicadores-chaves-dos-seus-atendimentos-tecnicos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>indicadores chave<\/b><\/a><span style=\"font-weight: 400;\"> para a sua opera\u00e7\u00e3o e acompanhe esses n\u00fameros de perto. As informa\u00e7\u00f5es falam por si s\u00f3, e assim fica muito mais f\u00e1cil tomar uma decis\u00e3o e estabelecer o que \u00e9 melhor para a sua empresa e para o seu cliente.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>4 &#8211; Respeite outros pontos de vista<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Se alguma outra pessoa tem uma opini\u00e3o diferente da sua, acima de tudo, respeite! Voc\u00ea n\u00e3o precisa concordar e fazer o que o outro diz, mas entenda que no mercado existe espa\u00e7o para diferentes formas de atua\u00e7\u00e3o. Ao mesmo tempo que expressa as suas opini\u00f5es, busque entender, a fundo, porque outras empresas usam abordagens e m\u00e9todos diferentes dos seus. Com isso, voc\u00ea abre possibilidades de aprendizado. Frase cl\u00e1ssica, mas que \u00e9 muito v\u00e1lida:<\/span><\/p>\n<h4 style=\"text-align: center;\"><b>&#8220;Ningu\u00e9m \u00e9 t\u00e3o s\u00e1bio que n\u00e3o tenha algo para aprender e nem t\u00e3o tolo que n\u00e3o tenha algo pra ensinar.&#8221;<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Seja emp\u00e1tico. Quando ouvir opini\u00f5es diferentes das suas, n\u00e3o ou\u00e7a com a inten\u00e7\u00e3o de responder logo em seguida. Busque entender o motivo pelo qual essa outra pessoa tem um opini\u00e3o diferente da sua. \u00c9 certo que a realidade que o trouxe at\u00e9 ali, \u00e9 diferente da sua realidade.<\/span><\/p>\n<h2 style=\"text-align: center;\"><b>Busque o equil\u00edbrio e incentive o mercado<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Seguindo algumas dessas dicas voc\u00ea estar\u00e1, no m\u00ednimo, fomentando o mercado de outsourcing de impress\u00e3o.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Acredito que boa parte das melhorias que todos almejam, partem do bom senso e da colabora\u00e7\u00e3o entre todas as partes. Estar aberto \u00e0 discuss\u00f5es sadias, sem apontar dedos e condenar decis\u00f5es, pode ser uma alternativa para a resolu\u00e7\u00e3o de algumas diferen\u00e7as.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nem sempre \u00e9 f\u00e1cil, mas busque um equil\u00edbrio nas suas opini\u00f5es e decis\u00f5es. No final, todos saem ganhando.<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/printwayy.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3025 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2019\/10\/printwayy_blog.jpg\" alt=\"Mulher digitando no notebook.\" width=\"1200\" height=\"630\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Confira outros conte\u00fados nas nossas p\u00e1ginas nas m\u00eddias sociais:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2192 <\/span><a href=\"https:\/\/www.facebook.com\/app.printwayy\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Facebook<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u2192 <\/span><a href=\"https:\/\/www.linkedin.com\/company\/9192936\/admin\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Linkedin<\/b><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u2192 <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCjcqjRZ3mo-XRc-tz-92Dbg\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Youtube<\/b><\/a><\/p>\n<p style=\"text-align: justify;\">\u2192 <strong><a href=\"https:\/\/www.instagram.com\/printwayy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram\u00a0<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/printwayy.com\/blog\/es\/el-mundo-no-es-binario-y-tampoco-lo-es-el-mercado-de-outsourcing-de-impresion\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignright wp-image-6206\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2022\/02\/contenido-es.svg\" alt=\"Accede a este contenido en espa\u00f1ol.\" width=\"400\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Incentive o mercado de outsourcing de impress\u00e3o promovendo discuss\u00f5es saud\u00e1veis! Busque equil\u00edbrio nas suas opini\u00f5es. No final, todos saem ganhando.","protected":false},"author":5,"featured_media":3023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"audio","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[242],"tags":[258,257,68],"series":[],"class_list":["post-3020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outsourcing-de-impressao","tag-atualizacao","tag-mercado-de-outsourcing-de-impressao","tag-tecnologia"],"episode_featured_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2019\/10\/mercado_de_-outsourcing_de_-impressao-2.jpg","episode_player_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2019\/10\/mercado_de_-outsourcing_de_-impressao-2.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":[],"rssFeedUrl":"https:\/\/printwayy.com\/blog\/feed\/podcast\/blog-da-printwayy","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"nG0J6vT7DF\"><a href=\"https:\/\/printwayy.com\/blog\/o-mundo-nao-e-binario-e-o-mercado-de-outsourcing-de-impressao-tambem-nao\/\">O mundo n\u00e3o \u00e9 bin\u00e1rio. 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