{"id":3294,"date":"2020-02-10T07:19:07","date_gmt":"2020-02-10T10:19:07","guid":{"rendered":"http:\/\/191.234.178.51\/blog\/?p=3294"},"modified":"2026-07-24T10:59:59","modified_gmt":"2026-07-24T13:59:59","slug":"custo-da-impressao","status":"publish","type":"post","link":"https:\/\/printwayy.com\/blog\/custo-da-impressao\/","title":{"rendered":"Custo da impress\u00e3o: despesas ocultas podem causar grandes impactos"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3304\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2020\/01\/custo_da_impressao_blog_da_printwayy-2.jpg\" alt=\"Imagem de uma x\u00edcara de caf\u00e9 com algumas balas, representado os pequenos custos do dia a dia em alus\u00e3o ao custo da impress\u00e3o.\" width=\"1920\" height=\"1000\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ol\u00e1! Estou feliz em ver voc\u00ea aqui no Blog da PrintWayy e, tenho a absoluta certeza, de que se voc\u00ea veio at\u00e9 aqui \u00e9 por que se interessou pelo assunto deste conte\u00fado que \u00e9 o custo da impress\u00e3o e quais s\u00e3o os gastos vis\u00edveis e os invis\u00edveis que est\u00e3o envolvidos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Imagino eu, que voc\u00ea saiba que, os custos invis\u00edveis, ocultos, aqueles pequenos\u2026 que a gente nem nota, n\u00e3o leva em considera\u00e7\u00e3o, deixar passar por serem t\u00e3o \u201cinsignificantes\u201d causam grandes impactos nas finan\u00e7as, tanto empresarial como na pessoal.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00c9 aquela balinha que voc\u00ea compra todo dia junto ao caixa do restaurante em que almo\u00e7a. \u00c9 considerar que as moedas ou, os centavos, n\u00e3o \u00e9 dinheiro e n\u00e3o tem valor. Bem isso s\u00f3 para citar alguns exemplos e lhe refrescar a mem\u00f3ria, por que se voc\u00ea quiser saber quais s\u00e3o os outros (e s\u00e3o v\u00e1rios) pequenos custos pessoais \u00e9 melhor voc\u00ea dar uma olhada no <\/span><a href=\"https:\/\/www.gustavocerbasi.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>site do Gustavo Cerbasi<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; consultor financeiro.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Isso porque a nossa inten\u00e7\u00e3o \u00e9 abrir seus olhos para o real custo da impress\u00e3o. Pegue a sua lupa e vamos juntos encontr\u00e1-los!<\/span><\/p>\n<h2 style=\"text-align: center;\"><b>O real custo da impress\u00e3o\u00a0<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A IDC (fornecedora global de intelig\u00eancia de mercado e servi\u00e7os de consultoria para os segmentos de tecnologia da informa\u00e7\u00e3o, telecomunica\u00e7\u00f5es e tecnologia de consumo) elencou quais s\u00e3o os itens mais conhecidos e os ocultos relacionados ao custo da impress\u00e3o.<\/span><\/p>\n<h3><b>Os custos conhecidos da impress\u00e3o s\u00e3o:<\/b><\/h3>\n<ul>\n<li><strong>equipamentos;<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>manuten\u00e7\u00e3o;<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>suprimentos.<\/strong><\/li>\n<\/ul>\n<h3><b>E, os custos ocultos da impress\u00e3o s\u00e3o:<\/b><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><strong>\u00e1rea de estocagem e armazenamento de suprimentos;<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>custos de help desk\u00a0 e suporte;<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>tempo gasto com gest\u00e3o e compras;<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>atua\u00e7\u00e3o em compras fragmentadas;<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>diversidade de marcas e produtos;<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>sustentabilidade ambiental (log\u00edstica reversa);<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>grande consumo e desperd\u00edcio de energia;<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>produtividade organizacional.<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00c9 importante destacarmos aqui a premissa de que os servi\u00e7os de outsourcing de impress\u00e3o fornecem uma maneira eficaz de reduzir o custo global das atividades relacionadas com a impress\u00e3o e gest\u00e3o de futuras despesas relacionadas.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Em pesquisa, realizada pela IDC, 70% dos entrevistados indicaram que a redu\u00e7\u00e3o de custos da impress\u00e3o foi o mais importante motivador para ado\u00e7\u00e3o do outsourcing de impress\u00e3o.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">O que estamos explorando \u00e9 o entendimento da exist\u00eancia destes custos ocultos, quais s\u00e3o eles e, como devem ser levados em considera\u00e7\u00e3o na hora de apresentar os benef\u00edcios do servi\u00e7o para o cliente.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Fora este benef\u00edcio da economia de custos, eu deixo com voc\u00ea mais 18 motivos do porqu\u00ea toda empresa deveria contratar o servi\u00e7o de outsourcing de impress\u00e3o.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u00e1 uma olhada no infogr\u00e1fico que criamos:<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2929\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2019\/09\/infografico_locacao_de_impressora.jpg\" alt=\"Infogr\u00e1fico com 19 motivos para fazer a loca\u00e7\u00e3o de impressoras.\" width=\"2122\" height=\"7392\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Se voc\u00ea desejar acessar o conte\u00fado original deste infogr\u00e1fico \u00e9 s\u00f3 clicar na imagem abaixo:<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/printwayy.com\/blog\/infografico-locacao-de-impressoras-por-que-toda-empresa-deveria-lhe-contratar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2926 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2019\/08\/motivos_locacao_de-impressoras.jpg\" alt=\"Ilustra\u00e7\u00e3o de um parque de divers\u00e3o - alus\u00e3o ao parque de impress\u00e3o.\" width=\"1920\" height=\"1000\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para ver os diversos conte\u00fados do blog relacionados aos custos ocultos da impress\u00e3o voc\u00ea pode utilizar o nosso espa\u00e7o para pesquisa (que fica na parte superior do blog, ao lado do t\u00edtulo) ou, se preferir pode dar um clique nos links que referenciamos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Aqui est\u00e3o eles: <\/span><\/p>\n<h3><b>Gest\u00e3o de suprimentos:<\/b><\/h3>\n<ul>\n<li>\n<h4><strong><a href=\"https:\/\/printwayy.com\/blog\/9-atitudes-para-economizar-e-ter-uma-excelente-gestao-de-suprimentos\/\" target=\"_blank\" rel=\"noopener noreferrer\">9 atitudes para economizar e ter uma excelente gest\u00e3o de suprimentos<\/a><\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong><a href=\"https:\/\/printwayy.com\/blog\/como-saber-quando-os-suprimentos-do-meu-cliente-estao-acabando\/\" target=\"_blank\" rel=\"noopener noreferrer\">Como saber quando os suprimentos do meu cliente est\u00e3o acabando?<\/a><\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong><a href=\"https:\/\/printwayy.com\/blog\/suprimento-o-maior-vilao-da-saude-financeira-do-seu-contrato\/\" target=\"_blank\" rel=\"noopener noreferrer\">Suprimento: o maior vil\u00e3o da sa\u00fade financeira do seu contrato<\/a><\/strong><\/h4>\n<hr \/>\n<\/li>\n<\/ul>\n<h3><b>Help desk e suporte:<\/b><\/h3>\n<ul>\n<li>\n<h4><a href=\"https:\/\/printwayy.com\/blog\/suporte-de-ti-veja-as-diferencas-entre-help-desk-service-desk-e-field-service\/\" target=\"_blank\" rel=\"noopener\"><strong>Suporte de TI: veja as diferen\u00e7as entre help desk, service desk e field service<\/strong><\/a><\/h4>\n<hr \/>\n<\/li>\n<\/ul>\n<h3><b>Gest\u00e3o e produtividade:\u00a0 \u00a0<\/b><\/h3>\n<ul>\n<li>\n<h4><a href=\"https:\/\/printwayy.com\/blog\/dicas-de-gestao-de-contratos-rotina-pessoas-e-tempo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>4 em 1 \u2013 Dicas de gest\u00e3o de contratos, rotina, pessoas e tempo<\/b><\/a><\/h4>\n<\/li>\n<li>\n<h4><a href=\"https:\/\/printwayy.com\/blog\/descubra-quais-sao-os-indicadores-chaves-dos-seus-atendimentos-tecnicos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Descubra quais s\u00e3o os indicadores chaves dos seus atendimentos t\u00e9cnicos<\/b><\/a><\/h4>\n<\/li>\n<li>\n<h4><a href=\"https:\/\/printwayy.com\/blog\/lidando-com-problemas-exigencias-e-pessoas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Deu p** na impressora! Lidando com problemas, exig\u00eancias e pessoas<\/b><\/a><\/h4>\n<hr \/>\n<\/li>\n<\/ul>\n<h3><b>Diversidade de marcas e produtos:\u00a0<\/b><\/h3>\n<ul>\n<li>\n<h4><a href=\"https:\/\/printwayy.com\/blog\/por-que-homogeneizar-seu-parque-de-impressao\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Por que homogeneizar seu parque de impress\u00e3o?<\/b><\/a><\/h4>\n<hr \/>\n<\/li>\n<\/ul>\n<h3><b>Sustentabilidade:\u00a0<\/b><\/h3>\n<ul>\n<li>\n<h4><a href=\"https:\/\/printwayy.com\/blog\/sustentabilidade-disruptiva\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Sustentabilidade disruptiva<\/b><\/a><\/h4>\n<\/li>\n<li>\n<h4><a href=\"https:\/\/printwayy.com\/blog\/um-problema-chamado-lixo-eletronico\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Um problema chamado LIXO ELETR\u00d4NICO<\/b><\/a><\/h4>\n<\/li>\n<li>\n<h4><a href=\"https:\/\/printwayy.com\/blog\/toners-e-cartuchos-usados-vou-jogar-fora-no-lixo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Toners e Cartuchos usados. Vou jogar fora no lixo!<\/b><\/a><\/h4>\n<hr \/>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Agora, se voc\u00ea quer saber se a suas impressoras est\u00e3o dando lucro ou preju\u00edzo eu recomendo a utiliza\u00e7\u00e3o da <\/span><b>Planilha de Custo Total de Propriedade<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/materiais.printwayy.com\/planilha-de-custo-total-de-propriedade\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2136 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2019\/04\/planilha-de-custos.jpg\" alt=\"Imagem convite para acessar a Planilha de Custo Total de Propriedade.\" width=\"1920\" height=\"1000\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">O c\u00e1lculo pode ser feito antes da compra da impressora para avaliar a viabilidade e tempo que ir\u00e1 demorar para retornar o valor do seu investimento.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Outra situa\u00e7\u00e3o importante para usar CTP \u00e9 na an\u00e1lise do seu parque de impress\u00e3o. Voc\u00ea pode saber quais das suas impressoras j\u00e1 retornaram o valor investido, quais deram preju\u00edzo e quais ainda precisam trabalhar para retornar o valor.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Voc\u00ea pode estar obtendo 03 grandes perguntas com a ajuda do CTP:<\/span><\/p>\n<ol>\n<li><strong>Vale a pena comprar este modelo de impressora?<\/strong><\/li>\n<li><strong>Quanto devo cobrar do meu cliente para ter o retorno sobre o investimento?<\/strong><\/li>\n<li><strong>Minhas impressoras deram lucro ou preju\u00edzo?<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Com a <\/span><b>Planilha de Custo Total de Propriedade<\/b><span style=\"font-weight: 400;\"> voc\u00ea vai poder lan\u00e7ar e detalhar as informa\u00e7\u00f5es de custo de cada modelo de impressora, que voc\u00ea j\u00e1 tem ou pretende adquirir.<\/span><\/p>\n<p><a href=\"https:\/\/printwayy.com\/blog\/es\/costo-de-impresion-gastos-ocultos-pueden-ocasionar-grandes-impactos\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignright wp-image-6206\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2022\/02\/contenido-es.svg\" alt=\"Accede a este contenido en espa\u00f1ol.\" width=\"400\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Custo da impress\u00e3o: veja quais s\u00e3o os custos conhecidos e os ocultos e, como vc pode us\u00e1-los na hora de apresentar os benef\u00edcios do servi\u00e7o para o cliente.","protected":false},"author":3,"featured_media":3305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"audio","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[242],"tags":[293,163,157,248],"series":[],"class_list":["post-3294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outsourcing-de-impressao","tag-custo-da-impressao","tag-gestao-de-suprimentos","tag-gestao-do-parque-de-impressao","tag-monitoramento-de-impressoras"],"episode_featured_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2020\/01\/custo_da_impressao_blog_da_printwayy-1.jpg","episode_player_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2020\/01\/custo_da_impressao_blog_da_printwayy-1.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":[],"rssFeedUrl":"https:\/\/printwayy.com\/blog\/feed\/podcast\/blog-da-printwayy","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"h6sZhZGEwF\"><a href=\"https:\/\/printwayy.com\/blog\/custo-da-impressao\/\">Custo da impress\u00e3o: despesas ocultas podem causar grandes impactos<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/printwayy.com\/blog\/custo-da-impressao\/embed\/#?secret=h6sZhZGEwF\" width=\"500\" height=\"350\" title=\"&#8220;Custo da impress\u00e3o: despesas ocultas podem causar grandes impactos&#8221; &#8212; Blog da PrintWayy\" data-secret=\"h6sZhZGEwF\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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