{"id":4825,"date":"2021-12-06T06:50:46","date_gmt":"2021-12-06T09:50:46","guid":{"rendered":"http:\/\/191.234.178.51\/blog\/?p=4825"},"modified":"2026-02-04T16:42:37","modified_gmt":"2026-02-04T19:42:37","slug":"inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas","status":"publish","type":"post","link":"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/","title":{"rendered":"Inbound e Outbound Sales: entenda os conceitos para conquistar mais vendas"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4826\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales.png\" alt=\"Ilustra\u00e7\u00e3o de duas flechas, uma em frente a outra, seguindo para lados contr\u00e1rios. Representando as diferentes dire\u00e7\u00f5es de inbound e outbound sales.\" width=\"1920\" height=\"1000\" \/><\/p>\n<h5>\u25b6\ufe0f\u00a0<b>Clique no play e aproveite a vers\u00e3o em \u00e1udio deste conte\u00fado agora mesmo! Voc\u00ea tamb\u00e9m pode ouvir pelo Spotify, \u00e9 s\u00f3 acessar pelo t\u00edtulo do post aqui em baixo:<\/b><\/h5>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><iframe src=\"https:\/\/open.spotify.com\/embed\/?uri=spotify:episode:1pIyzXWBbzXQd5xEnYJFpI?si=893645e90c87458a\" width=\"100%\" height=\"80\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" style=\"max-width:100%px;max-height:80px;min-height:80px;\"><\/iframe><\/p>\n<p>Os termos inbound e outbound j\u00e1 s\u00e3o conhecidos por aqui &#8211; explicamos a voc\u00ea o quanto o <\/span><a href=\"https:\/\/printwayy.com\/blog\/inbound-marketing-como-estrategia-de-atracao-de-clientes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>inbound marketing<\/b><\/a><span style=\"font-weight: 400;\"> e a cria\u00e7\u00e3o de conte\u00fado auxiliam a obter p\u00fablico e atrair clientes. Seguindo nesse caminho, as metodologias Inbound e Outbound Sales s\u00e3o baseadas na aquisi\u00e7\u00e3o de leads.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ainda que eles sejam conquistados com abordagens diferentes, a inten\u00e7\u00e3o \u00e9 a mesma: te fazer vender. E a utiliza\u00e7\u00e3o depende das estrat\u00e9gias escolhidas pelo seu time comercial.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Todas as chances de aprimorar as vendas devem ser aproveitadas, e entender um pouco mais sobre m\u00e9todos que auxiliam no aumento da convers\u00e3o de clientes pode ser o que faltava para fazer o faturamento decolar.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Espero que sua <\/span><a href=\"https:\/\/printwayy.com\/blog\/rotina-comercial-bem-sucedida-veja-alguns-recursos-que-auxiliarao-seu-time\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>rotina comercial<\/b><\/a><span style=\"font-weight: 400;\"> j\u00e1 esteja agilizada com as diversas dicas de ferramentas disponibilizadas aqui no blog anteriormente e, se voc\u00ea ainda n\u00e3o teve tempo de conferir quais foram elas, aqui est\u00e3o:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/printwayy.com\/blog\/rotina-comercial-bem-sucedida-veja-alguns-recursos-que-auxiliarao-seu-time\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4779\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/10\/rotina-comercial-blog-da-printwayy.png\" alt=\"Ilustra\u00e7\u00e3o de uma esta\u00e7\u00e3o de trabalho, local onde os times s\u00e3o capazes de exercer a rotina comercial.\" width=\"1920\" height=\"1000\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Papel e caneta na m\u00e3o para anotar todas as ideias novas que certamente surgir\u00e3o a partir dessa nossa conversa de hoje, que incluem o entendimento de como as metodologias funcionam e o uso delas pelas empresas do Brasil.\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><b>Inbound e Outbound Sales: quais as diferen\u00e7as?<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">O Inbound Sales, que pode ser compreendido tamb\u00e9m por vendas inbound, \u00e9 um processo anterior \u00e0 venda, onde os leads s\u00e3o os quais foram atra\u00eddos para conhecer a sua opera\u00e7\u00e3o por meio de um conte\u00fado ou material rico que voc\u00ea publicou.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Eles encontram a sua empresa e decidem se relacionar com ela, ou seja, nesse caso a busca ativa por leads n\u00e3o acontece, sendo que ele \u00e9 quem chega proativamente at\u00e9 o seu servi\u00e7o, fornecendo dados para que voc\u00ea entre em contato.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A partir da\u00ed, as informa\u00e7\u00f5es s\u00e3o passadas \u00e0 equipe de vendas, que os abordar\u00e1, com as informa\u00e7\u00f5es sobre o perfil de interesse, tornando a possibilidade de venda mais facilitada.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">No Outbound Sales, ou vendas outbound, a situa\u00e7\u00e3o se inverte, e a empresa \u00e9 quem busca os leads, apresentando a ele o servi\u00e7o a oferecer, muitas vezes desconhecido at\u00e9 o momento. E isso pode acontecer por meio de liga\u00e7\u00f5es, visitas presenciais, e-mails, entre outros.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por ser um contato direto com o cliente, de busca ativa, ele tende a trazer resultado de curto prazo, dependendo apenas do tempo da negocia\u00e7\u00e3o, levando apenas algumas semanas, diferentemente do inbound, que pode levar meses.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">E isso ainda permite um contato pr\u00f3ximo, tornando a conversa personalizada segundo as situa\u00e7\u00f5es espec\u00edficas de cada cliente. Al\u00e9m de tudo, em raz\u00e3o dessa intera\u00e7\u00e3o, possibilita obter v\u00e1rias informa\u00e7\u00f5es e dados a serem utilizados para facilitar a negocia\u00e7\u00e3o.<\/span><\/p>\n<h2 style=\"text-align: center;\"><b>Como se d\u00e1 o uso das metodologias pelas empresas do Brasil<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para que voc\u00ea tenha sua vis\u00e3o ampliada sobre a utiliza\u00e7\u00e3o de Inbound e Outbound Sales, trouxemos o estudo <\/span><a href=\"https:\/\/materiais.meetime.com.br\/inside-sales-benchmark-brasil\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Inside Sales Benchmark Brasil 2021<\/b><\/a><span style=\"font-weight: 400;\">, produzido pela Meetime, que foi realizado com 236 empresas, e d\u00e1 um panorama sobre as vendas aqui em nosso pa\u00eds.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Entre os pesquisados, quando questionados sobre o canal de vendas prim\u00e1rio o qual utilizam, 69% responderam que \u00e9 Inside Sales (vendas realizadas internamente, sem deslocamento). Ainda, para 70% das que n\u00e3o utilizam esse como o prim\u00e1rio, ainda assim o aplicam, e 24% ainda ir\u00e3o come\u00e7ar em 2021.<\/span><\/p>\n<div id=\"attachment_4829\" style=\"width: 1232px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4829\" class=\"size-full wp-image-4829\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales-inside-sales-bechmark.png\" alt=\"Representa\u00e7\u00e3o de gr\u00e1ficos demonstrando os canais de vendas que as empresas do Brasil utilizam, estudo produzido pela Meetime.\" width=\"1222\" height=\"510\" \/><p id=\"caption-attachment-4829\" class=\"wp-caption-text\">Fonte: Inside Sales Benchmark Brasil 2021, produzido pela Meetime<\/p><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Quando verificado qual foi o modelo de gera\u00e7\u00e3o de leads para a for\u00e7a de vendas em 2020, o Inbound leva a melhor, resultando na utiliza\u00e7\u00e3o por 60% das empresas pesquisadas.\u00a0<\/span><\/p>\n<div id=\"attachment_4830\" style=\"width: 665px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4830\" class=\"size-full wp-image-4830\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales-inside-sales-bechmark-2.png\" alt=\"Porcentagem de empresas que utilizam o modelo de gera\u00e7\u00e3o de leads inbound, outbound ou ambos no Brasil, segundo o estudo da Meetime.\" width=\"655\" height=\"261\" \/><p id=\"caption-attachment-4830\" class=\"wp-caption-text\">Fonte: Inside Sales Benchmark Brasil 2021, produzido pela Meetime<\/p><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Como dica extra, fica o aprendizado: o importante \u00e9 que n\u00e3o se demore para contatar! <\/span><span style=\"font-weight: 400;\">Os resultados do estudo mostraram informa\u00e7\u00f5es relevantes quanto ao contato com o lead, apontando que, em m\u00e9dia, s\u00e3o 06 tentativas antes de desistir dele.\u00a0<\/span><\/p>\n<div id=\"attachment_4831\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4831\" class=\"size-full wp-image-4831\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales-inside-sales-bechmark-3.png\" alt=\"M\u00e9dia de quantas tentativas de contato as empresa fazem com cada lead, segundo o estudo da Meetime.\" width=\"540\" height=\"453\" \/><p id=\"caption-attachment-4831\" class=\"wp-caption-text\">Fonte: Inside Sales Benchmark Brasil 2021, produzido pela Meetime<\/p><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Em outra pesquisa realizada pela pr\u00f3pria Meetime, apenas 79% dos leads s\u00e3o ganhos at\u00e9 o quinto contato. Ainda, segundo eles, as empresas brasileiras demoram na m\u00e9dia de mais de 10 minutos para contatar, e desistem relativamente r\u00e1pido.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por fim, resta compreender que a escolha da metodologia ir\u00e1 depender da sua estrutura, qual estrat\u00e9gia ir\u00e1 ser utilizada pelo time de vendas e, claro, do or\u00e7amento que voc\u00ea tem dispon\u00edvel. \u00c9 tamb\u00e9m poss\u00edvel que se utilize as duas, basta haver planejamento para como ser\u00e3o aplicadas.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Al\u00e9m de compartilhar conte\u00fado com a nossa comunidade semanalmente aqui no Blog da PrintWayy, n\u00f3s tamb\u00e9m realizamos publica\u00e7\u00f5es recorrentes sobre o mercado de outsourcing de impress\u00e3o nas m\u00eddias sociais. Voc\u00ea j\u00e1 nos segue por l\u00e1? Estamos no <\/span><a href=\"https:\/\/www.instagram.com\/printwayy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Instagram<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.facebook.com\/app.printwayy\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Facebook<\/b><\/a><span style=\"font-weight: 400;\"> e <\/span><a href=\"https:\/\/www.linkedin.com\/company\/printwayy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>LinkedIn<\/b><\/a><span style=\"font-weight: 400;\">! <\/span><span style=\"font-weight: 400;\">\u200d\u2640\ufe0f<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"O objetivo do Inbound e Outbound Sales \u00e9 o mesmo: te fazer alcan\u00e7ar mais clientes. Vem ver no #BlogDaPrintWayy como funciona cada um deles.","protected":false},"author":11,"featured_media":4827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"audio","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[241],"tags":[45,505,502,44],"series":[],"class_list":["post-4825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vendas-para-outsourcing-de-impressao","tag-b2b","tag-inbound-e-outbound-sales","tag-metodologia","tag-vendas"],"episode_featured_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales-2.png","episode_player_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales-2.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":[],"rssFeedUrl":"https:\/\/printwayy.com\/blog\/feed\/podcast\/blog-da-printwayy","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"bBIcXU7hQC\"><a href=\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/\">Inbound e Outbound Sales: entenda os conceitos para conquistar mais vendas<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/embed\/#?secret=bBIcXU7hQC\" width=\"500\" height=\"350\" title=\"&#8220;Inbound e Outbound Sales: entenda os conceitos para conquistar mais vendas&#8221; &#8212; Blog da PrintWayy\" data-secret=\"bBIcXU7hQC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inbound e Outbound Sales: entenda os conceitos, fa\u00e7a mais vendas<\/title>\n<meta name=\"description\" content=\"O objetivo do Inbound e Outbound Sales \u00e9 o mesmo: te fazer alcan\u00e7ar mais clientes. Vem ver no #BlogDaPrintWayy como funciona cada um deles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound e Outbound Sales: entenda os conceitos para conquistar mais vendas\" \/>\n<meta property=\"og:description\" content=\"O objetivo do Inbound e Outbound Sales \u00e9 o mesmo: te fazer alcan\u00e7ar mais clientes. Vem ver no #BlogDaPrintWayy como funciona cada um deles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da PrintWayy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/app.printwayy\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-06T09:50:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T19:42:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales.png\" \/>\n<meta name=\"author\" content=\"Millene Bolsi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Millene Bolsi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/\"},\"author\":{\"name\":\"Millene Bolsi\",\"@id\":\"https:\/\/printwayy.com\/blog\/#\/schema\/person\/6e78933f22a662a2fd68c9a17eb340d6\"},\"headline\":\"Inbound e Outbound Sales: entenda os conceitos para conquistar mais vendas\",\"datePublished\":\"2021-12-06T09:50:46+00:00\",\"dateModified\":\"2026-02-04T19:42:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/\"},\"wordCount\":861,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/printwayy.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales-2.png\",\"keywords\":[\"B2B\",\"Inbound e Outbound Sales\",\"metodologia\",\"vendas\"],\"articleSection\":[\"Vendas para Outsourcing de Impress\u00e3o\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/\",\"url\":\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/\",\"name\":\"Inbound e Outbound Sales: entenda os conceitos, fa\u00e7a mais vendas\",\"isPartOf\":{\"@id\":\"https:\/\/printwayy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales-2.png\",\"datePublished\":\"2021-12-06T09:50:46+00:00\",\"dateModified\":\"2026-02-04T19:42:37+00:00\",\"description\":\"O objetivo do Inbound e Outbound Sales \u00e9 o mesmo: te fazer alcan\u00e7ar mais clientes. Vem ver no #BlogDaPrintWayy como funciona cada um deles.\",\"breadcrumb\":{\"@id\":\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#primaryimage\",\"url\":\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales-2.png\",\"contentUrl\":\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales-2.png\",\"width\":330,\"height\":290,\"caption\":\"Ilustra\u00e7\u00e3o de duas flechas, uma em frente a outra, seguindo para lados contr\u00e1rios. Representando as diferentes dire\u00e7\u00f5es de inbound e outbound sales.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/printwayy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inbound e Outbound Sales: entenda os conceitos para conquistar mais vendas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/printwayy.com\/blog\/#website\",\"url\":\"https:\/\/printwayy.com\/blog\/\",\"name\":\"Blog da PrintWayy\",\"description\":\"Conte\u00fado e materiais relacionados ao outsourcing de impress\u00e3o e impress\u00f5es corporativas.\",\"publisher\":{\"@id\":\"https:\/\/printwayy.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/printwayy.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/printwayy.com\/blog\/#organization\",\"name\":\"PrintWayy\",\"url\":\"https:\/\/printwayy.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/printwayy.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2022\/01\/LOGOpRINTWAYY.jpg\",\"contentUrl\":\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2022\/01\/LOGOpRINTWAYY.jpg\",\"width\":800,\"height\":800,\"caption\":\"PrintWayy\"},\"image\":{\"@id\":\"https:\/\/printwayy.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/app.printwayy\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/printwayy.com\/blog\/#\/schema\/person\/6e78933f22a662a2fd68c9a17eb340d6\",\"name\":\"Millene Bolsi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/printwayy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2023\/04\/Fotografia-Millene-PW-150x150.png\",\"contentUrl\":\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2023\/04\/Fotografia-Millene-PW-150x150.png\",\"caption\":\"Millene Bolsi\"},\"description\":\"Analista de Marketing na PrintWayy\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/millenebolsi\/\"],\"url\":\"https:\/\/printwayy.com\/blog\/author\/millene-bolsi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inbound e Outbound Sales: entenda os conceitos, fa\u00e7a mais vendas","description":"O objetivo do Inbound e Outbound Sales \u00e9 o mesmo: te fazer alcan\u00e7ar mais clientes. Vem ver no #BlogDaPrintWayy como funciona cada um deles.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/","og_locale":"pt_BR","og_type":"article","og_title":"Inbound e Outbound Sales: entenda os conceitos para conquistar mais vendas","og_description":"O objetivo do Inbound e Outbound Sales \u00e9 o mesmo: te fazer alcan\u00e7ar mais clientes. Vem ver no #BlogDaPrintWayy como funciona cada um deles.","og_url":"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/","og_site_name":"Blog da PrintWayy","article_publisher":"https:\/\/www.facebook.com\/app.printwayy","article_published_time":"2021-12-06T09:50:46+00:00","article_modified_time":"2026-02-04T19:42:37+00:00","og_image":[{"url":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales.png","type":"","width":"","height":""}],"author":"Millene Bolsi","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Millene Bolsi","Est. tempo de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#article","isPartOf":{"@id":"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/"},"author":{"name":"Millene Bolsi","@id":"https:\/\/printwayy.com\/blog\/#\/schema\/person\/6e78933f22a662a2fd68c9a17eb340d6"},"headline":"Inbound e Outbound Sales: entenda os conceitos para conquistar mais vendas","datePublished":"2021-12-06T09:50:46+00:00","dateModified":"2026-02-04T19:42:37+00:00","mainEntityOfPage":{"@id":"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/"},"wordCount":861,"commentCount":1,"publisher":{"@id":"https:\/\/printwayy.com\/blog\/#organization"},"image":{"@id":"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#primaryimage"},"thumbnailUrl":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales-2.png","keywords":["B2B","Inbound e Outbound Sales","metodologia","vendas"],"articleSection":["Vendas para Outsourcing de Impress\u00e3o"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/","url":"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/","name":"Inbound e Outbound Sales: entenda os conceitos, fa\u00e7a mais vendas","isPartOf":{"@id":"https:\/\/printwayy.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#primaryimage"},"image":{"@id":"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#primaryimage"},"thumbnailUrl":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales-2.png","datePublished":"2021-12-06T09:50:46+00:00","dateModified":"2026-02-04T19:42:37+00:00","description":"O objetivo do Inbound e Outbound Sales \u00e9 o mesmo: te fazer alcan\u00e7ar mais clientes. Vem ver no #BlogDaPrintWayy como funciona cada um deles.","breadcrumb":{"@id":"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#primaryimage","url":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales-2.png","contentUrl":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/inbound-e-outbound-sales-2.png","width":330,"height":290,"caption":"Ilustra\u00e7\u00e3o de duas flechas, uma em frente a outra, seguindo para lados contr\u00e1rios. Representando as diferentes dire\u00e7\u00f5es de inbound e outbound sales."},{"@type":"BreadcrumbList","@id":"https:\/\/printwayy.com\/blog\/inbound-e-outbound-sales-entenda-os-conceitos-para-conquistar-mais-vendas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/printwayy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Inbound e Outbound Sales: entenda os conceitos para conquistar mais vendas"}]},{"@type":"WebSite","@id":"https:\/\/printwayy.com\/blog\/#website","url":"https:\/\/printwayy.com\/blog\/","name":"Blog da PrintWayy","description":"Conte\u00fado e materiais relacionados ao outsourcing de impress\u00e3o e impress\u00f5es corporativas.","publisher":{"@id":"https:\/\/printwayy.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/printwayy.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/printwayy.com\/blog\/#organization","name":"PrintWayy","url":"https:\/\/printwayy.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/printwayy.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2022\/01\/LOGOpRINTWAYY.jpg","contentUrl":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2022\/01\/LOGOpRINTWAYY.jpg","width":800,"height":800,"caption":"PrintWayy"},"image":{"@id":"https:\/\/printwayy.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/app.printwayy"]},{"@type":"Person","@id":"https:\/\/printwayy.com\/blog\/#\/schema\/person\/6e78933f22a662a2fd68c9a17eb340d6","name":"Millene Bolsi","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/printwayy.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2023\/04\/Fotografia-Millene-PW-150x150.png","contentUrl":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2023\/04\/Fotografia-Millene-PW-150x150.png","caption":"Millene Bolsi"},"description":"Analista de Marketing na PrintWayy","sameAs":["https:\/\/www.linkedin.com\/in\/millenebolsi\/"],"url":"https:\/\/printwayy.com\/blog\/author\/millene-bolsi\/"}]}},"_links":{"self":[{"href":"https:\/\/printwayy.com\/blog\/wp-json\/wp\/v2\/posts\/4825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/printwayy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/printwayy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/printwayy.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/printwayy.com\/blog\/wp-json\/wp\/v2\/comments?post=4825"}],"version-history":[{"count":8,"href":"https:\/\/printwayy.com\/blog\/wp-json\/wp\/v2\/posts\/4825\/revisions"}],"predecessor-version":[{"id":8680,"href":"https:\/\/printwayy.com\/blog\/wp-json\/wp\/v2\/posts\/4825\/revisions\/8680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/printwayy.com\/blog\/wp-json\/wp\/v2\/media\/4827"}],"wp:attachment":[{"href":"https:\/\/printwayy.com\/blog\/wp-json\/wp\/v2\/media?parent=4825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/printwayy.com\/blog\/wp-json\/wp\/v2\/categories?post=4825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/printwayy.com\/blog\/wp-json\/wp\/v2\/tags?post=4825"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/printwayy.com\/blog\/wp-json\/wp\/v2\/series?post=4825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}