{"id":5143,"date":"2021-12-20T06:52:00","date_gmt":"2021-12-20T09:52:00","guid":{"rendered":"https:\/\/printwayy.com\/blog\/?p=5143"},"modified":"2026-05-06T16:43:32","modified_gmt":"2026-05-06T19:43:32","slug":"b2g-compreenda-do-que-se-trata-o-modelo-business-to-government","status":"publish","type":"post","link":"https:\/\/printwayy.com\/blog\/b2g-compreenda-do-que-se-trata-o-modelo-business-to-government\/","title":{"rendered":"B2G: compreenda do que se trata o modelo Business to Government"},"content":{"rendered":"\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5264 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/b2g-business-to-government.png\" alt=\"Imagem de um templo grego, ao lado dele, moedas e pilhas de dinheiro e ao fundo notas de dinheiro. Representando o modelo de neg\u00f3cios B2G (Business to Government).\" width=\"1920\" height=\"1000\" \/><\/figure>\r\n\r\n\r\n\r\n<h5 style=\"text-align: justify;\"><span data-contrast=\"none\"><span class=\"TextRun SCXW17986786 BCX8\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW17986786 BCX8\"><br \/>\u25b6\ufe0f Clique no play e aproveite a vers\u00e3o em \u00e1udio deste conte\u00fado agora mesmo! Voc\u00ea tamb\u00e9m pode ouvir pelo Spotify, \u00e9 s\u00f3 acessar pelo t\u00edtulo do post aqui\u00a0<\/span><span class=\"NormalTextRun SCXW17986786 BCX8\">embaixo<\/span><span class=\"NormalTextRun SCXW17986786 BCX8\">:<\/span><\/span><\/span><\/h5>\r\n<p style=\"text-align: justify;\"><iframe src=\"https:\/\/open.spotify.com\/embed\/?uri=spotify:episode:3rIFqvu9T9caoXvGNegYlh?si=53bb8a215d5447c3\" width=\"100%\" height=\"80\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" style=\"max-width:100%px;max-height:80px;min-height:80px;\"><\/iframe><br \/><br \/>S\u00e3o diversos os modelos que permeiam as rela\u00e7\u00f5es comerciais, e a partir deles surgem siglas como B2B, B2C, B2E, G2B\u2026 (s\u00e3o muitas mesmo!), tanto que j\u00e1 fizemos uma publica\u00e7\u00e3o contando a voc\u00ea <a href=\"https:\/\/printwayy.com\/blog\/conhecendo-11-modelos-de-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>11 modelos de neg\u00f3cios<\/strong><\/a>, estando entre eles o que vamos comentar especificamente hoje &#8211; o B2G (Business to Government).<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Muitos neg\u00f3cios que se descrevem como outsourcing de impress\u00e3o integram o modelo B2B (Business to Business), j\u00e1 que fornecem equipamentos, suprimentos e manuten\u00e7\u00e3o para outras empresas, que assim conseguem focar muito mais em seu <a href=\"https:\/\/printwayy.com\/blog\/como-o-outsourcing-de-impressao-e-importante-para-o-core-business-do-cliente\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>core business<\/strong><\/a>.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">No entanto, \u00e9 poss\u00edvel que eles busquem expandir e v\u00e3o al\u00e9m de apenas manter rela\u00e7\u00f5es com outras empresas, passando a tamb\u00e9m fornecer seus servi\u00e7os para o governo.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Essa \u00e9 uma rela\u00e7\u00e3o que se difere das usuais, e depende de muitos tr\u00e2mites, documentos, burocracias em geral, que a gest\u00e3o precisa ficar bem atenta.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Se esse modelo n\u00e3o \u00e9 t\u00e3o conhecido por voc\u00ea, a publica\u00e7\u00e3o trar\u00e1 o que precisa saber sobre ele, al\u00e9m de observar de perto as mudan\u00e7as previstas ao Guia de Boas Pr\u00e1ticas para a Contrata\u00e7\u00e3o de Outsourcing de Impress\u00e3o.\u00a0<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Siga por aqui, e confira tudo!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"text-align: center;\"><strong>O que se entende por modelo B2G?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">A necessidade de realiza\u00e7\u00e3o de compras pelo poder p\u00fablico acontece com bastante frequ\u00eancia, e o servi\u00e7o de outsourcing de impress\u00e3o \u00e9 um dos mais procurados para auxiliar nos tr\u00e2mites da administra\u00e7\u00e3o p\u00fablica.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">\u00c9 a partir dessa rela\u00e7\u00e3o entre o governo e empresas privadas que se entende o B2G, ou seja, o fornecimento de servi\u00e7os ou produtos para \u00f3rg\u00e3os municipais, estaduais ou federais.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Por\u00e9m, quando falamos sobre contrata\u00e7\u00f5es realizadas por eles, todas necessitam passar por um procedimento, o qual \u00e9 chamado de <strong>licita\u00e7\u00e3o<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Algumas das informa\u00e7\u00f5es mais importantes sobre essa tem\u00e1tica j\u00e1 est\u00e3o dispostas aqui em nosso blog, e est\u00e3o dispon\u00edveis para a sua consulta quando precisar. Fique a vontade para conferir o conte\u00fado quando terminar este aqui!<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/printwayy.com\/blog\/licitacoes-para-outsourcing-de-impressao-as-principais-informacoes-que-voce-precisa-estao-aqui\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4407 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/04\/licitacao-outsourcing-printwayy.png\" alt=\"Ilustra\u00e7\u00e3o de um envelope selado com carimbo de cera, contendo a imagem de um martelo.\" width=\"1920\" height=\"1000\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"text-align: center;\"><strong>As maneiras que acontecem a contrata\u00e7\u00e3o B2G<\/strong><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Existem uma s\u00e9rie de procedimentos necess\u00e1rios para que a empresa participe de uma licita\u00e7\u00e3o, e todos est\u00e3o descritos no edital, o qual \u00e9 disponibilizado pelo \u00f3rg\u00e3o p\u00fablico.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Eles possuem peculiaridades a depender da exig\u00eancia e necessidade de quem deseja contratar, por isso, a equipe precisa estar bem treinada para fazer a sua leitura e n\u00e3o deixar escapar qualquer detalhe que possa custar a possibilidade de ser escolhido.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">As contrata\u00e7\u00f5es s\u00e3o regidas por lei, a qual passou por recentes altera\u00e7\u00f5es. A nova Lei de Licita\u00e7\u00f5es e Contratos Administrativos (<a href=\"https:\/\/www.in.gov.br\/en\/web\/dou\/-\/lei-n-14.133-de-1-de-abril-de-2021-311876884\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Lei n. 14.133\/21<\/strong><\/a>) foi sancionada no dia 1\u00b0 de abril de 2021.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Mas, aten\u00e7\u00e3o: as normas previstas na <a href=\"http:\/\/www.planalto.gov.br\/ccivil_03\/leis\/l8666cons.htm\"><strong>Lei n. 8.<\/strong><\/a><strong><a href=\"http:\/\/www.planalto.gov.br\/ccivil_03\/leis\/l8666cons.htm\" target=\"_blank\" rel=\"noreferrer noopener\">6<\/a><\/strong><a href=\"http:\/\/www.planalto.gov.br\/ccivil_03\/leis\/l8666cons.htm\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>66\/93<\/strong><\/a> continuam vigentes pelo prazo de 02 anos. Nesse per\u00edodo, ambas produzem efeitos jur\u00eddicos.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">S\u00e3o essas caracter\u00edsticas que diferem tanto esse modelo do B2B, por exemplo, sendo que este abrange muitas burocracias, afinal ser\u00e3o utilizadas <strong>verbas p\u00fablicas<\/strong>, e \u00e9 necess\u00e1rio buscar as melhores condi\u00e7\u00f5es para que elas sejam bem aplicadas.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"text-align: center;\"><strong>O Guia de Boas Pr\u00e1ticas para a Contrata\u00e7\u00e3o do Servi\u00e7o de Outsourcing de Impress\u00e3o ir\u00e1 mudar<\/strong><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">No in\u00edcio do ano de 2017, foi publicado pela antiga Secretaria de Tecnologia da Informa\u00e7\u00e3o do Minist\u00e9rio do Planejamento um documento que informava quais eram as boas pr\u00e1ticas para a contrata\u00e7\u00e3o de outsourcing de impress\u00e3o, descrito como um guia baseado em estudos t\u00e9cnicos e an\u00e1lises de cen\u00e1rios.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">E, tendo em considera\u00e7\u00e3o a evolu\u00e7\u00e3o da tecnologia, em junho de 2021 foi aberta uma <a href=\"https:\/\/www.gov.br\/participamaisbrasil\/guia-de-outsourcing-de-impressao\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>consulta p\u00fablica<\/strong><\/a> a fim de buscar tamb\u00e9m pela simplifica\u00e7\u00e3o dos processos de contrata\u00e7\u00f5es e com a revis\u00e3o e mudan\u00e7a do material.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">A consulta contou com a participa\u00e7\u00e3o dos interessados pela tem\u00e1tica, que poderiam contribuir acessando o link da p\u00e1gina do governo, por meio do sistema Participa + Brasil.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">De acordo com uma <a href=\"https:\/\/www.gov.br\/economia\/pt-br\/assuntos\/noticias\/2021\/junho\/aberta-consulta-publica-sobre-o-guia-de-boas-praticas-para-a-contratacao-do-servico-de-outsourcing-de-impressao\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>not\u00edcia disponibilizada pelo Governo Federal<\/strong><\/a>, a publica\u00e7\u00e3o servir\u00e1 como par\u00e2metro para a contrata\u00e7\u00e3o de servi\u00e7os de outsourcing de impress\u00e3o nos \u00f3rg\u00e3os do Sistema de Administra\u00e7\u00e3o Dos Recursos de Tecnologia da Informa\u00e7\u00e3o (Sisp).<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Ela ainda trouxe a fala do secret\u00e1rio-adjunto de Governo Digital, Ulysses Melo, que descreveu como visualizava as mudan\u00e7as:<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p><strong>\u201cCom as altera\u00e7\u00f5es no Guia, espera-se que os processos de contrata\u00e7\u00e3o de servi\u00e7os de outsourcing de impress\u00e3o tornem-se mais simplificados, possibilitando que o gestor avalie os pontos positivos e negativos de cada modalidade, bem como adote novas tecnologias, aumentando-se, dessa forma, a competitividade nos certames\u201d.<\/strong><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">O encerramento das contribui\u00e7\u00f5es aconteceu em 25 de junho, mas voc\u00ea pode verificar os coment\u00e1rios e todo o seu conte\u00fado na \u00edntegra por meio da p\u00e1gina <a href=\"https:\/\/www.gov.br\/participamaisbrasil\/guia-de-outsourcing-de-impressao\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Participa + Brasil<\/strong><\/a>.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">O PrintWayy Dragon \u00e9 um grande auxiliar nas contrata\u00e7\u00f5es para licita\u00e7\u00f5es, pois muitas delas exigem a utiliza\u00e7\u00e3o de um software de gest\u00e3o e monitoramento de impress\u00f5es. Assista a uma demonstra\u00e7\u00e3o, realize um teste do sistema gratuitamente e saiba tudo o que ele pode fazer pela sua opera\u00e7\u00e3o!<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/printwayy.com\/dragon\/#teste-gratis\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2452 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2019\/06\/teste-gratuito-printwayy-2.jpg\" alt=\"Convite para fazer o teste gratuite do PrintWayy.\" width=\"1200\" height=\"630\" \/><\/a><\/figure>\r\n","protected":false},"excerpt":{"rendered":"O B2G \u00e9 um modelo de neg\u00f3cio que pode ser bem explorado pelo outsourcing de impress\u00e3o. Conhe\u00e7a mais sobre ele!","protected":false},"author":11,"featured_media":5266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"audio","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[315],"tags":[513,80,447,512],"series":[],"class_list":["post-5143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empreendedorismo-e-gestao","tag-b2g","tag-business","tag-licitacao","tag-modelos-de-negocios"],"episode_featured_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/b2g-business-to-government-2.png","episode_player_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2021\/12\/b2g-business-to-government-2.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":[],"rssFeedUrl":"https:\/\/printwayy.com\/blog\/feed\/podcast\/blog-da-printwayy","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"PqGDCqYzHB\"><a href=\"https:\/\/printwayy.com\/blog\/b2g-compreenda-do-que-se-trata-o-modelo-business-to-government\/\">B2G: compreenda do que se trata o modelo Business to Government<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/printwayy.com\/blog\/b2g-compreenda-do-que-se-trata-o-modelo-business-to-government\/embed\/#?secret=PqGDCqYzHB\" width=\"500\" height=\"350\" title=\"&#8220;B2G: compreenda do que se trata o modelo Business to Government&#8221; &#8212; Blog da PrintWayy\" data-secret=\"PqGDCqYzHB\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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