{"id":8263,"date":"2025-02-10T06:39:31","date_gmt":"2025-02-10T09:39:31","guid":{"rendered":"https:\/\/printwayy.com\/blog\/?p=8263"},"modified":"2025-02-10T08:35:14","modified_gmt":"2025-02-10T11:35:14","slug":"saiba-como-indicar-a-franquia-ideal-com-base-nas-necessidades-do-cliente","status":"publish","type":"post","link":"https:\/\/printwayy.com\/blog\/saiba-como-indicar-a-franquia-ideal-com-base-nas-necessidades-do-cliente\/","title":{"rendered":"Saiba como indicar a franquia ideal com base nas necessidades do cliente"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8264 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2025\/02\/franquia-ideal.png\" alt=\"Uma m\u00e1quina de cart\u00e3o de cr\u00e9dito e um cart\u00e3o pr\u00f3ximo a ela.\" width=\"1920\" height=\"1000\" \/><\/p>\n<h5><span style=\"font-weight: 400;\">\u25b6\ufe0f <\/span><b>Clique no play e aproveite a vers\u00e3o em \u00e1udio deste conte\u00fado agora mesmo! Voc\u00ea tamb\u00e9m pode ouvir pelo Spotify, \u00e9 s\u00f3 acessar pelo t\u00edtulo do post aqui em baixo:\u00a0<\/b><\/h5>\n<iframe src=\"https:\/\/open.spotify.com\/embed\/?uri=spotify:episode:45eIa1Au2fXpaBugulSdLt?si=acf2a9a71bef45b1\" width=\"100%\" height=\"80\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" style=\"max-width:100%px;max-height:80px;min-height:80px;\"><\/iframe>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">No outsourcing de impress\u00e3o, h\u00e1 <\/span><b>4 formas mais comuns de cobran\u00e7a<\/b><span style=\"font-weight: 400;\">: por impress\u00e3o, por suprimento, mensal da impressora e franquia. <\/span><a href=\"https:\/\/printwayy.com\/blog\/04-formas-de-cobrar-pelo-servico-de-outsourcing-de-impressao\/\" target=\"_blank\" rel=\"noopener\"><b>Nesta publica\u00e7\u00e3o<\/b><\/a><span style=\"font-weight: 400;\"> n\u00f3s falamos com detalhes sobre elas.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Entendemos que esse \u00e9 um dos momentos mais delicados na presta\u00e7\u00e3o de servi\u00e7os &#8211; saber quanto cobrar por ele, pois voc\u00ea n\u00e3o pode sair no preju\u00edzo, e nem ser injusto com o cliente.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">No <\/span><a href=\"https:\/\/materiais.printwayy.com\/dossie-do-outsourcing-de-impressao-2023-2024\" target=\"_blank\" rel=\"noopener\"><b>Dossi\u00ea do Outsourcing de Impress\u00e3o<\/b><\/a><span style=\"font-weight: 400;\">, temos um cap\u00edtulo dedicado aos valores e formatos de cobran\u00e7a, de acordo com informa\u00e7\u00f5es dos usu\u00e1rios do PrintWayy Dragon.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A \u00faltima edi\u00e7\u00e3o (2023-2024) abrangeu 528 provedores brasileiros, sendo 6.567 contratos de servi\u00e7os de outsourcing de impress\u00e3o e somando um total de 156.108 impressoras monitoradas.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nela, podemos observar que <\/span><b>CPP (Custo por P\u00e1gina) e Franquia<\/b><span style=\"font-weight: 400;\"> s\u00e3o os formatos mais utilizados, j\u00e1 que correspondem pelas maiores porcentagens em todos os portes que fazem parte do estudo. Veja:<\/span><\/p>\n<div id=\"attachment_8265\" style=\"width: 1634px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8265\" class=\"wp-image-8265 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2025\/02\/tipos-de-cobranca-dossie.png\" alt=\"Tipos de cobran\u00e7a mais utilizados, segundo o Dossi\u00ea 23-24.\" width=\"1624\" height=\"913\" \/><p id=\"caption-attachment-8265\" class=\"wp-caption-text\">Fonte: Dossi\u00ea do Outsourcing de Impress\u00e3o 2023-2024.<\/p><\/div>\n<h4><\/h4>\n<h4><b>#Dica<\/b><span style=\"font-weight: 400;\">: o Dossi\u00ea do Outsourcing de Impress\u00e3o 2024-2025, ser\u00e1 publicado em mar\u00e7o de 2025, fique atento ao lan\u00e7amento (no blog, m\u00eddias sociais e <\/span><a href=\"https:\/\/materiais.printwayy.com\/newswayy-pt\" target=\"_blank\" rel=\"noopener\"><b>NewsWayy<\/b><\/a><span style=\"font-weight: 400;\">).\u00a0\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m apresentamos uma <\/span><a href=\"https:\/\/materiais.printwayy.com\/planilha-de-precificacao\" target=\"_blank\" rel=\"noopener\"><b>planilha de precifica\u00e7\u00e3o<\/b><\/a><span style=\"font-weight: 400;\"> para voc\u00ea calcular o CPP de maneira correta e, hoje, iremos indicar como chegar ao valor de franquia adequado para cada cliente. Vamos l\u00e1?<\/span><\/p>\n<h2 style=\"text-align: center;\"><b>As perguntas certas levam a franquia ideal<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A melhor maneira de compreender qual a franquia para o cliente \u00e9 verificar a <\/span><b>necessidade <\/b><span style=\"font-weight: 400;\">que ele possui no dia a dia. A rotina de um escrit\u00f3rio de contabilidade \u00e9 bem diferente de um laborat\u00f3rio de exames, e isso impacta nas impress\u00f5es que eles realizam.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Dessa maneira, as demandas que ele possui impactam at\u00e9 mesmo no equipamento que voc\u00ea vai oferecer, j\u00e1 que a cobertura de p\u00e1gina de um local que imprime imagens, por exemplo, \u00e9 diferente da que faz a impress\u00e3o apenas de documentos de texto.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Na ilustra\u00e7\u00e3o a seguir, temos um exemplo de como funciona a franquia na pr\u00e1tica, com o oferecimento de uma impressora, tendo um valor estabelecido por at\u00e9 1.000 c\u00f3pias, incluindo quanto custaria a impress\u00e3o excedente:<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2901 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2019\/08\/cobranca-outsourcing-por-franquia.jpg\" alt=\"Infogr\u00e1fico da Forma de cobrar pelo servi\u00e7o de outsourcing de impress\u00e3o - por franquia.\" width=\"2114\" height=\"1352\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para que o provedor chegue no valor preciso, deve realizar algumas perguntas de investiga\u00e7\u00e3o, essenciais para conhecer melhor o cliente e identificar a sua exig\u00eancia.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trouxemos 5 exemplos de questionamentos que podem ser \u00fateis nesse processo:<\/span><\/p>\n<h4><b>1. Qual o volume m\u00e9dio de impress\u00f5es\/c\u00f3pias que o cliente realiza por m\u00eas? <\/b><\/h4>\n<h4><b>2. Quantas pessoas ir\u00e3o utilizar o equipamento?<\/b><\/h4>\n<h4><b>3. Qual o tipo de documento \u00e9 impresso com mais frequ\u00eancia &#8211; textos, imagens, entre outros?<\/b><\/h4>\n<h4><b>4. As impress\u00f5es em cores s\u00e3o realizadas ou apenas preto e branco?<\/b><\/h4>\n<h4><b>5. H\u00e1 a necessidade de impress\u00e3o em tamanhos diferenciados (maiores que A4)?<\/b><\/h4>\n<blockquote>\n<h5><b><i>\u201cCom base nisso, ele j\u00e1 ter\u00e1 uma no\u00e7\u00e3o de quanto ser\u00e1 a produ\u00e7\u00e3o de p\u00e1ginas e poder\u00e1 estipular o custo a ser praticado. A quest\u00e3o da franquia poder\u00e1 ser ainda individual para cada equipamento, ou ainda uma franquia global, que soma a produ\u00e7\u00e3o de mais de um equipamento.\u201d<\/i><\/b><\/h5>\n<h5><span style=\"font-weight: 400;\">Luis Alberto Colombo &#8211; Consultor de Vendas na PrintWayy<\/span><\/h5>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">No post que mostramos as formas de cobran\u00e7a mais utilizadas, comentamos sobre a diferencia\u00e7\u00e3o entre as franquias. E, vale mencionar elas aqui tamb\u00e9m, olha s\u00f3:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Franquia individual ou por cota unit\u00e1ria<\/b><span style=\"font-weight: 400;\">: apenas uma impressora \u00e9 inclu\u00edda na cota de p\u00e1ginas impressas mensais, contratando a franquia para cada equipamento locado.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Franquia global ou compartilhada<\/b><span style=\"font-weight: 400;\">: duas ou mais impressoras fazem parte da produ\u00e7\u00e3o de p\u00e1ginas da quantidade estabelecida, e utilizar\u00e3o o n\u00famero de c\u00f3pias de uma s\u00f3 franquia contratada.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para efeitos de compara\u00e7\u00e3o, confira os valores m\u00e9dios das franquias mais praticadas, segundo a 5<\/span><span style=\"font-weight: 400;\">\u00aa<\/span><span style=\"font-weight: 400;\"> edi\u00e7\u00e3o do Dossi\u00ea. Elas variam entre P&amp;B e Color, tendo diferen\u00e7as tamb\u00e9m quanto ser compartilhada ou n\u00e3o:<\/span><\/p>\n<div id=\"attachment_8266\" style=\"width: 1639px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8266\" class=\"wp-image-8266 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2025\/02\/valor-da-franquia-p-e-b.png\" alt=\"Franquias P&amp;B mais comuns, de acordo com o Dossi\u00ea 23-24.\" width=\"1629\" height=\"915\" \/><p id=\"caption-attachment-8266\" class=\"wp-caption-text\">Fonte: Dossi\u00ea do Outsourcing de Impress\u00e3o 2023-2024.<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_8267\" style=\"width: 1643px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8267\" class=\"wp-image-8267 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2025\/02\/valor-da-franquia-color.png\" alt=\"Franquias color mais comuns, de acordo com o Dossi\u00ea 23-24.\" width=\"1633\" height=\"919\" \/><p id=\"caption-attachment-8267\" class=\"wp-caption-text\">Fonte: Dossi\u00ea do Outsourcing de Impress\u00e3o 2023-2024.<\/p><\/div>\n<h2><\/h2>\n<h2 style=\"text-align: center;\"><b>O ajuste de custos no PrintWayy Dragon<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">O formato de cobran\u00e7a utilizado pela empresa pode ser facilmente inserido no PrintWayy Dragon, logo quando inclui um cliente dentro no sistema. Ao cadastrar os Detalhes do contrato, na aba de Dados gerais, h\u00e1 a se\u00e7\u00e3o para incluir os custos, e nela o provedor pode inserir o m\u00e9todo de cobran\u00e7a.<\/span><\/p>\n<div id=\"attachment_8268\" style=\"width: 1132px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8268\" class=\"wp-image-8268 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2025\/02\/detalhes-do-contrato-Dragon.png\" alt=\"Tela de detalhes do contrato, no Dragon. \" width=\"1122\" height=\"820\" \/><p id=\"caption-attachment-8268\" class=\"wp-caption-text\">Fonte: Tela de Detalhes do contrato, no PrintWayy Dragon.<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_8269\" style=\"width: 1290px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8269\" class=\"wp-image-8269 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2025\/02\/franquia-custos-Dragon.png\" alt=\"Ajuste de custos do contrato, podendo adicionar a franquia, no Dragon.\" width=\"1280\" height=\"313\" \/><p id=\"caption-attachment-8269\" class=\"wp-caption-text\">Fonte: Exemplo de informa\u00e7\u00f5es de um contrato, na tela de Custos, no PrintWayy Dragon.<\/p><\/div>\n<h2><\/h2>\n<h2 style=\"text-align: center;\"><b>Prepare uma proposta comercial impec\u00e1vel<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Existem <\/span><a href=\"https:\/\/printwayy.com\/blog\/a-ciencia-por-tras-do-sucesso-de-uma-apresentacao-comercial\/\" target=\"_blank\" rel=\"noopener\"><b>t\u00e9cnicas por tr\u00e1s de uma proposta comercial bem sucedida<\/b><\/a><span style=\"font-weight: 400;\"> que \u00e9 preciso que voc\u00ea conhe\u00e7a, e uma delas \u00e9 o poder da utiliza\u00e7\u00e3o do slide, j\u00e1 que palestras com recursos visuais s\u00e3o mais favor\u00e1veis do que as que n\u00e3o utilizam (comprovado cientificamente, viu!?).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por essa raz\u00e3o, al\u00e9m de voc\u00ea estar preparado com o valor correto de franquia, tamb\u00e9m precisar\u00e1 expor esses n\u00fameros de uma maneira que realmente conven\u00e7a e favore\u00e7a a sua contrata\u00e7\u00e3o.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u00f3s elaboramos um<\/span> <a href=\"https:\/\/materiais.printwayy.com\/template-proposta-comercial\" target=\"_blank\" rel=\"noopener\"><b>modelo de proposta comercial<\/b><\/a><span style=\"font-weight: 400;\"> que \u00e9 totalmente edit\u00e1vel e pr\u00e1tico, e vai facilitar bastante esse processo para o seu time comercial, j\u00e1 que nele tem uma se\u00e7\u00e3o dedicada ao valor do investimento e formas de pagamento.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Confira o template gratuito completo, em:<\/span><\/p>\n<p><a href=\"https:\/\/materiais.printwayy.com\/template-proposta-comercial\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3656 size-full aligncenter\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2020\/05\/proposta-comercial-blog-da-printwayy.jpg\" alt=\"Desenho de uma impressora em tom de azul com texto do t\u00edtulo da publica\u00e7\u00e3o.\" width=\"1116\" height=\"654\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Selecionamos algumas perguntas que ir\u00e3o te auxiliar a identificar o valor de franquia correto para cada cliente no outsourcing de impress\u00e3o.","protected":false},"author":11,"featured_media":8270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"audio","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[241],"tags":[387,671],"series":[],"class_list":["post-8263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vendas-para-outsourcing-de-impressao","tag-cobranca","tag-franquia"],"episode_featured_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2025\/02\/franquia-ideal-2.png","episode_player_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2025\/02\/franquia-ideal-2.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":[],"rssFeedUrl":"https:\/\/printwayy.com\/blog\/feed\/podcast\/blog-da-printwayy","embedCode":"<blockquote 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