{"id":8601,"date":"2025-11-17T06:45:40","date_gmt":"2025-11-17T09:45:40","guid":{"rendered":"https:\/\/printwayy.com\/blog\/?p=8601"},"modified":"2025-11-17T08:28:22","modified_gmt":"2025-11-17T11:28:22","slug":"20-insights-da-serie-conversa-com-especialista-do-blog-da-printwayy","status":"publish","type":"post","link":"https:\/\/printwayy.com\/blog\/20-insights-da-serie-conversa-com-especialista-do-blog-da-printwayy\/","title":{"rendered":"20 insights da s\u00e9rie Conversa com Especialista, do Blog da PrintWayy"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8602 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2025\/11\/conversa-com-especialista-blog-da-printwayy.png\" alt=\"Ilustra\u00e7\u00e3o de um escrit\u00f3rio, onde h\u00e1 uma mesa e acima dela um quadro de avisos com v\u00e1rios papeis anexos. E, em sua frente, uma cadeira.\" width=\"1920\" height=\"1000\" \/><\/p>\n<h5>\u25b6\ufe0f\u00a0<b>Clique no play e aproveite a vers\u00e3o em \u00e1udio deste conte\u00fado agora mesmo! Voc\u00ea tamb\u00e9m pode ouvir pelo Spotify, \u00e9 s\u00f3 acessar pelo t\u00edtulo do post aqui em baixo:<\/b><\/h5>\n<iframe src=\"https:\/\/open.spotify.com\/embed\/?uri=spotify:episode:2FibY2UIqnEMN8CI9xkvbd?si=4rrYeeS_Q8CZ2yhltOt8PQ\" width=\"100%\" height=\"80\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" style=\"max-width:100%px;max-height:80px;min-height:80px;\"><\/iframe>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">A s\u00e9rie <\/span><a href=\"https:\/\/printwayy.com\/blog\/category\/conversa-com-especialista\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Conversa com Especialista<\/span><\/b><\/a> <span data-contrast=\"auto\">\u00e9 uma conhecida de longa data aos frequentadores do blog, presente em nosso conte\u00fado desde 2018, na qual realizamos entrevistas com profissionais do outsourcing de impress\u00e3o, comentando sobre diversos temas relevantes ao mercado.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Sobre os 6 primeiros artigos publicados, n\u00f3s reunimos mais de 50 dicas valiosas, que podem ser conferidas <\/span><a href=\"https:\/\/printwayy.com\/blog\/imperdivel-mais-de-50-dicas-de-especialistas-em-outsourcing-de-impressao\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">nesse link<\/span><\/b><\/a><span data-contrast=\"auto\"> ou, se preferir, a partir da imagem a seguir:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/printwayy.com\/blog\/imperdivel-mais-de-50-dicas-de-especialistas-em-outsourcing-de-impressao\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3072 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2019\/11\/especialista-em-outsourcing-de-impressao-1.jpg\" alt=\"Ilustra\u00e7\u00e3o de um anel ao estilo do Senhor dos An\u00e9is.\" width=\"1920\" height=\"1000\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">At\u00e9 o momento foram realizados 10 bate-papos e temos muito o que aprender com as outras 4 publica\u00e7\u00f5es que chegaram por aqui desde a nossa \u00faltima curadoria.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Em 2020, tivemos a oportunidade de ouvir o Marcus Vin\u00edcius Correa, da Edocx, onde discutimos sobre o Dossi\u00ea do Outsourcing de Impress\u00e3o. No mesmo ano, falamos com o Julio Cesar de Paula, da Rental Tech, relacionado \u00e0 como superar a crise do COVID-19 com o outsourcing de impress\u00e3o.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Tempos depois, em 2022, a tem\u00e1tica foi relacionada ao mercado LATAM, como Luis Enrique Urrego, da Allnet. Por fim, no ano seguinte, o especialista Gustavo Teixeira deu seu entendimento sobre os desafios e conquistas do empreendedorismo na loca\u00e7\u00e3o de impressoras.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Voc\u00ea \u00e9 nosso convidado para refletir sobre os <\/span><i><span data-contrast=\"auto\">insights <\/span><\/i><span data-contrast=\"auto\">que mais repercutiram a partir desses di\u00e1logos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><b><span data-contrast=\"auto\">20 insights a partir das nossas Conversa com Especialista<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<h4><b><span data-contrast=\"auto\"><br \/>\nDiscutindo o Dossi\u00ea do Outsourcing de Impress\u00e3o, com Marcus Vin\u00edcus Correa<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<p><a href=\"https:\/\/printwayy.com\/blog\/conversa-com-especialista-discutindo-o-dossie-do-outsourcing-de-impressao\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3517 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2020\/04\/dossie-conversa-com-especialista-1.jpg\" alt=\"Fotografia de Marcus Correa e logotipo da empresa Edocx. A imagem ilustra a conversa com especialista em outsourcing de impress\u00e3o.\" width=\"1920\" height=\"1000\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">O Dossi\u00ea do Outsourcing de Impress\u00e3o tornou-se um material consolidado na PrintWayy, chegando em sua 5\u00aa edi\u00e7\u00e3o este ano (2025). Quando realizamos este papo, o estudo ainda era in\u00e9dito, e o Marcus foi a primeira pessoa a fazer o download e tamb\u00e9m a comentar sobre a import\u00e2ncia do conhecimento disponibilizado por nosso time.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><b> <\/b><b><i><span data-contrast=\"auto\">Insights <\/span><\/i><\/b><b><span data-contrast=\"auto\">a partir dessa Conversa:\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<h5 style=\"text-align: justify;\"><b><span data-contrast=\"auto\">1. Existe uma lacuna de dados reais sobre pequenas e m\u00e9dias empresas do setor<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Segundo Marcus, o mercado de outsourcing de impress\u00e3o carecia de estudos que representassem a realidade desses portes, j\u00e1 que as demais pesquisas focam em grandes players, o que dificulta o planejamento dos provedores menores. O Dossi\u00ea auxilia na distribui\u00e7\u00e3o de informa\u00e7\u00f5es, permitindo que todos consigam realizar comparativos e tomem decis\u00f5es mais precisas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><strong>2. <\/strong><b><span data-contrast=\"auto\"><strong>O<\/strong>s rankings revelam potenciais nichos pouco explorados<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">A diverg\u00eancia entre ranking de neg\u00f3cios que mais contratam apresentados e a realidade na empresa que ele atua demonstra oportunidades de crescimento a partir de segmentos menos explorados. Assim, percebe-se que \u00e9 poss\u00edvel utilizar dados para mapear e ajustar o portf\u00f3lio de servi\u00e7os.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><b><span data-contrast=\"auto\">3. Transpar\u00eancia na disponibilidade de informa\u00e7\u00f5es \u00e9 um diferencial<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Entre os n\u00fameros presentes na primeira edi\u00e7\u00e3o, revelou-se que 80% dos provedores permitiam que os clientes acessassem o sistema, e para Marcus, o sistema d\u00e1 a oportunidade de ser mais transparente com os clientes e permite que ele colabore com uma gest\u00e3o mais eficiente do parque locado.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><strong>4. <\/strong><b><span data-contrast=\"auto\"><strong>A<\/strong> transi\u00e7\u00e3o do mercado demanda diversifica\u00e7\u00e3o de servi\u00e7os<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Considerando a queda relacionada a produ\u00e7\u00e3o por cliente, Marcus entende que \u00e9 necess\u00e1rio diversificar o portf\u00f3lio para complementar o faturamento. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Essa vis\u00e3o vem ao encontro do que foi apresentado nas demais edi\u00e7\u00f5es do material, e indicamos um <\/span><a href=\"https:\/\/printwayy.com\/blog\/te-apresentamos-ao-universo-daas-device-as-a-service\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">artigo que complementa isso<\/span><\/b><\/a><span data-contrast=\"auto\">, abordando a receita al\u00e9m da impressora, e levando os provedores ao conhecimento do universo DaaS (Device as a Service).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><strong>5. O<\/strong><b><span data-contrast=\"auto\"><strong>\u00a0cresc<\/strong>imento desordenado da opera\u00e7\u00e3o representa um risco<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Alguns novos entrantes no mercado de outsourcing de impress\u00e3o cometem erros ao negligenciar custos fundamentais para a continuidade da sua evolu\u00e7\u00e3o.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Dessa maneira, se faz importante a educa\u00e7\u00e3o do mercado e parcerias que fortale\u00e7am esses empreendedores a fim de criar um ecossistema mais sustent\u00e1vel.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Na PrintWayy atuamos com a produ\u00e7\u00e3o de conte\u00fados a fim de auxiliar nessa jornada, disponibilizando materiais ricos gratuitamente, al\u00e9m de mat\u00e9rias como essa. Para estar atento a todas as atualiza\u00e7\u00f5es, recomendamos que voc\u00ea<\/span> <a href=\"https:\/\/materiais.printwayy.com\/newswayy-pt\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">assine a NewsWayy<\/span><\/b><\/a><span data-contrast=\"auto\">, nossa newsletter com envio mensal.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Superando a crise do COVID-19 junto ao outsourcing de impress\u00e3o, a partir da vis\u00e3o de Julio Cesar de Paula<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<p><a href=\"https:\/\/printwayy.com\/blog\/conversa-com-especialista-superando-crise-do-covid-19-com-o-outsourcing-de-impressao\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3711 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2020\/06\/superando-a-crise-blog-da-printwayy-1.jpg\" alt=\"Fotografia de Julio Cesar de Paula e logotipo da empresa Rental Tech. A imagem ilustra a conversa com especialista em outsourcing de impress\u00e3o.\" width=\"1920\" height=\"1000\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Ao tempo dessa entrevista, est\u00e1vamos vivendo momentos de incerteza devido a pandemia de COVID-19, e levando em conta todo esse cen\u00e1rio, Julio comentou maneiras como ele, e a empresa, estavam superando toda a crise que est\u00e1vamos vivenciando.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Embora j\u00e1 tenhamos atravessado o cen\u00e1rio pand\u00eamico, seus dizeres servem como li\u00e7\u00f5es para o enfrentamento de quaisquer desequil\u00edbrios que a empresa possa enfrentar adiante, em demais momentos de crise. Estar preparado se faz preciso!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><b> <\/b><b><i><span data-contrast=\"auto\">Insights <\/span><\/i><\/b><b><span data-contrast=\"auto\">a partir dessa Conversa:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<h5 style=\"text-align: justify;\"><strong>1. <\/strong><strong>Diversifica\u00e7\u00e3o auxilia na sustentabilidade do neg\u00f3cio\u00a0<\/strong><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">A empresa em que Marcos atua nasceu com o princ\u00edpio de n\u00e3o depender de um \u00fanico servi\u00e7o ou cliente, e o outsourcing surgiu como uma forma de aproveitar a base de clientes que j\u00e1 possu\u00edam, ampliando assim a sua receita.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Em momentos de instabilidade, como observamos na pandemia e com as mudan\u00e7as de mercado j\u00e1 vistos na conversa anterior, junto ao Marcus, a diversifica\u00e7\u00e3o do portf\u00f3lio de servi\u00e7os voltou a ser pauta, como um amparo ao crescimento empresarial.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><strong>2. <\/strong><b><span data-contrast=\"auto\"><strong>A<\/strong>cima de tudo, mantenha um time engajado<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Independentemente da \u00e1rea que se atue, Julio C\u00e9sar entende que a alta performance nas empresas adv\u00e9m de um time engajado. Em sua fala, ele resume: <\/span><span data-contrast=\"auto\">\u201c<\/span><i><span data-contrast=\"auto\">cuide muito bem dos seus funcion\u00e1rios e eles cuidar\u00e3o ainda melhor dos seus clientes, por consequ\u00eancia o resultado vem<\/span><\/i><span data-contrast=\"auto\">\u201d<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><strong>3.<\/strong> <\/span><b><span data-contrast=\"auto\">O planejamento de cen\u00e1rios aumenta a resili\u00eancia<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Indo al\u00e9m de recomenda\u00e7\u00f5es como renegocia\u00e7\u00e3o com fornecedores, revis\u00e3o de custos fixos e vari\u00e1veis e de validar a rentabilidade dos contratos, a sugest\u00e3o \u00e9 a de realizar planejamentos a partir de cen\u00e1rios poss\u00edveis a cada quarter, por exemplo, e ainda envolver diferentes vis\u00f5es por meio de um comit\u00ea anticrise.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">O planejamento cont\u00ednuo e poss\u00edvel de ser adaptado permite reagir rapidamente a crises e manter uma opera\u00e7\u00e3o saud\u00e1vel.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><strong>4. <\/strong><b><span data-contrast=\"auto\"><strong>A<\/strong> parceria genu\u00edna \u00e9 demonstrada em momentos de crise<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Ao conversar com fornecedores e parceiros foram realizadas a\u00e7\u00f5es de flexibiliza\u00e7\u00e3o de pagamentos e a recep\u00e7\u00e3o foi positiva, em raz\u00e3o de ter uma comunica\u00e7\u00e3o clara. Segundo ele, <\/span><span data-contrast=\"auto\">\u201c<\/span><i><span data-contrast=\"auto\">todos mostraram-se solid\u00e1rios e com isso o verdadeiro significado da palavra PARCERIA<\/span><\/i><span data-contrast=\"auto\">\u201d<\/span><span data-contrast=\"auto\">.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><strong>5. <\/strong><b><span data-contrast=\"auto\"><strong>O f<\/strong>uturo do outsourcing est\u00e1 al\u00e9m da impress\u00e3o, e dentro da efici\u00eancia<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Comentando sobre o momento p\u00f3s pand\u00eamico, Julio trouxe a necessidade das empresas em aprimorar a gest\u00e3o como um todo, realizando a revis\u00e3o de contratos e renegociando para uma opera\u00e7\u00e3o saud\u00e1vel, com solu\u00e7\u00f5es que v\u00e3o al\u00e9m do papel.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Examinando o mercado de outsourcing de impress\u00e3o LATAM, com Luis Enrique Urrego<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/printwayy.com\/blog\/conversa-com-especialista-examinando-o-mercado-de-outsourcing-de-impressao-latam\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6018 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2022\/07\/outsourcing-de-impressao-latam.png\" alt=\"Foto do entrevistado para a Conversa com Especialista, Luis Enrique Urrego, sobre o mercado de outsourcing de impress\u00e3o LATAM.\" width=\"1920\" height=\"1000\" \/><\/a><\/p>\n<p><span data-contrast=\"auto\">Nesta oportunidade, falamos com Luis Enrique Urrego, Diretor de Solu\u00e7\u00f5es e Servi\u00e7os LATAM da Allnet Integral Business, empresa que atua no suporte comercial, assist\u00eancia t\u00e9cnica, garantia e desenvolvimento de neg\u00f3cios que fornecem tecnologia em diversos segmentos de mercado, sediada em Bogot\u00e1, na Col\u00f4mbia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><b> <\/b><b><i><span data-contrast=\"auto\">Insights <\/span><\/i><\/b><b><span data-contrast=\"auto\">a partir dessa Conversa:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<h5 style=\"text-align: justify;\"><strong>1. <\/strong><b><span data-contrast=\"auto\"><strong>O<\/strong> maior desafio do setor \u00e9 passar do transacional ao servi\u00e7o<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Muitos parceiros de TI ainda operam focados na venda de equipamentos e suprimentos, e o crescimento do outsourcing depende da migra\u00e7\u00e3o para um modelo de servi\u00e7os gerenciados (MPS), com processos estruturados, m\u00e9tricas de desempenho e uso inteligente da tecnologia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><strong>2. <\/strong><b><span data-contrast=\"auto\">Maturidade digital se demonstrou um divisor de \u00e1guas<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">A falta de ferramentas de controle ainda impede a evolu\u00e7\u00e3o dos provedores. Luis destaca a import\u00e2ncia de softwares f\u00e1ceis de implementar e capazes de gerar dados estrat\u00e9gicos para o controle de custos e qualidade durante o per\u00edodo contratado. O diferencial competitivo est\u00e1 definido em ir al\u00e9m da presta\u00e7\u00e3o de servi\u00e7os e se tornar um verdadeiro aliado de seus clientes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><strong>3. <\/strong><b><span data-contrast=\"auto\"><strong>A<\/strong> pandemia exp\u00f4s a fragilidade dos modelos tradicionais<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">O mercado foi pressionado a se reinventar, e os provedores que n\u00e3o reagiram rapidamente deixaram o setor, j\u00e1 os que se adaptaram encontraram novas oportunidades, com novos e estruturados servi\u00e7os.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><strong>4. <\/strong><b><span data-contrast=\"auto\"><strong>Se<\/strong>guran\u00e7a da informa\u00e7\u00e3o e uso de nuvem s\u00e3o novas prioridades<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">A prote\u00e7\u00e3o e manuseio de informa\u00e7\u00f5es s\u00e3o quest\u00e3o que se expandiram e muitas empresas est\u00e3o investindo, embora de acordo com Luis, ainda haja uma lacuna grande na migra\u00e7\u00e3o de servi\u00e7os e solu\u00e7\u00f5es em ambientes <em>cloud<\/em> na Am\u00e9rica Latina.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><strong>5. <\/strong><b><span data-contrast=\"auto\"><strong>Con<\/strong>versas francas junto a servi\u00e7os e processos profissionais atraem clientes<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Em seu maior conselho para quem deseja come\u00e7ar a empreender no mercado, \u00e9 conquistar a confian\u00e7a dos clientes com conversas, servi\u00e7os e processos profissionais, com o apoio de solu\u00e7\u00f5es que estruturem a opera\u00e7\u00e3o, para que ela se torne rent\u00e1vel e mensur\u00e1vel.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Os desafios e conquistas do empreendedorismo na loca\u00e7\u00e3o de impressoras, compartilhados por Gustavo Teixeira<\/span><\/b><\/h4>\n<p><a href=\"https:\/\/printwayy.com\/blog\/conversa-com-especialista-os-desafios-e-conquistas-do-empreendedorismo-na-locacao-de-impressoras\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7185 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2023\/05\/conversa-locacao-de-impressoras.jpg\" alt=\"Fotografia de Gustavo Teixeira e logotipo do M\u00e1quina de Imprimir. A imagem ilustra a conversa com especialista com o tema loca\u00e7\u00e3o de impressoras.\" width=\"1920\" height=\"1000\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Em grande parte, as mat\u00e9rias que comp\u00f5em a s\u00e9rie Conversa com Especialista s\u00e3o feitas de maneira escrita, mas essa edi\u00e7\u00e3o fugiu do habitual, se tornando a segunda realizada em formato de v\u00eddeo.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Nela, o Hernani Alves Melo, Head de Opera\u00e7\u00f5es na PrintWayy, falou com o Gustavo Teixeira, especialista em impressoras e profissional que atua na \u00e1rea de inform\u00e1tica desde os anos 90.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><b> <\/b><b><i><span data-contrast=\"auto\">Insights <\/span><\/i><\/b><b><span data-contrast=\"auto\">a partir dessa Conversa:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<h5 style=\"text-align: justify;\"><strong>1. <\/strong><b><span data-contrast=\"auto\"><strong>Fa<\/strong>lhar \u00e9 inevit\u00e1vel, o importante \u00e9 aprender com o erro<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Gustavo relembrou o come\u00e7o da sua jornada empreendedora e as adversidades que enfrentou, que culminaram na perda de espa\u00e7o no mercado e a necessidade de se reinventar, montando uma nova empresa.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><i><span data-contrast=\"auto\">\u201c<\/span><\/i><i><span data-contrast=\"auto\">Eu cometi v\u00e1rios erros que hoje est\u00e3o muito claros para mim. Mas, eu nem fico me punindo porque \u00e9 duro, mas, porque assim\u2026 \u00c9 tudo aprendizado. [&#8230;] Naquela \u00e9poca eu n\u00e3o tinha o conhecimento que eu tenho hoje<\/span><\/i><i><span data-contrast=\"auto\">\u201d.<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><\/blockquote>\n<h5 style=\"text-align: justify;\"><strong>2. <\/strong><b><span data-contrast=\"auto\"><strong>Cr<\/strong>escer \u00e9 vender aliado a margem e prop\u00f3sito<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">A disputa por pre\u00e7os nesse mercado \u00e9 algo que ocorre de maneira recorrente, mas tentar competir se torna insustent\u00e1vel, na medida que o crescimento saud\u00e1vel vem quando h\u00e1 a entrega de valor ao cliente, com qualidade no servi\u00e7o, bom atendimento e confian\u00e7a.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><strong>3.<\/strong> <\/span><b><span data-contrast=\"auto\">Autonomia e processo ressignificam a empresa<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Gustavo comenta sobre o tempo que passa atualmente na sua empresa, e a autonomia que foi adquirida por l\u00e1, tendo a possibilidade de funcionar sem que ele esteja o tempo todo presente e se tornando assim uma empresa auto gerenci\u00e1vel. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<blockquote><p><i><span data-contrast=\"auto\">\u201c<\/span><\/i><i><span data-contrast=\"auto\">Eu acho que o dono de uma empresa de inform\u00e1tica e de loca\u00e7\u00e3o de impressoras tem que vestir o chap\u00e9u de empres\u00e1rio, sair da parte t\u00e9cnica, e transformar a empresa em uma empresa auto gerenci\u00e1vel, onde a empresa funcione sem ele precisar estar l\u00e1. Isso \u00e9 poss\u00edvel fazer, porque eu fa\u00e7o, eu passo hoje 2 ou 3 horas por semana, no m\u00e1ximo, na minha empresa<\/span><\/i><i><span data-contrast=\"auto\">\u201d<\/span><\/i><i><span data-contrast=\"auto\">.<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><\/blockquote>\n<h5 style=\"text-align: justify;\"><strong>4. <\/strong><b><span data-contrast=\"auto\"><strong>N<\/strong>\u00e3o tema a demiss\u00e3o de clientes<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240,&quot;335559991&quot;:360}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Para ele, \u00e9 necess\u00e1rio identificar os contratos que est\u00e3o dando lucro e os clientes que apenas querem saber de pre\u00e7o. Esse assunto rendeu tanto, que fizemos um post dedicado, chamado <\/span><i><span data-contrast=\"auto\">\u201c<\/span><\/i><a href=\"https:\/\/printwayy.com\/blog\/como-demitir-um-cliente-de-maneira-clara-e-respeitosa\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Game over: saiba como demitir um cliente de maneira clara e respeitosa<\/span><\/b><\/a><i><span data-contrast=\"auto\">\u201d. <\/span><\/i><span data-contrast=\"auto\">Fica a dica como pr\u00f3xima leitura!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h5 style=\"text-align: justify;\"><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><strong>5.<\/strong> <\/span><b><span data-contrast=\"auto\">Foque em equipamentos novos<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Empregar, logo de in\u00edcio, equipamentos usados na empresa significa que o empres\u00e1rio vai permanecer no operacional por muito tempo, sempre resolvendo pend\u00eancias acerca disso, deixando de focar na parte estrat\u00e9gica da opera\u00e7\u00e3o. A dica \u00e9 adquirir impressoras novas que dispensam manuten\u00e7\u00e3o a longo prazo e v\u00e3o se pagar com o custo do contrato.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Essa conversa pode ser assistida no <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=aFtFEGbmcuo\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">YouTube<\/span><\/b><\/a> <span data-contrast=\"auto\">e, tamb\u00e9m, ouvida em formato de podcast no<\/span> <a href=\"https:\/\/open.spotify.com\/episode\/4k7gtpuQbuEoogK1LChDwY?si=a6ec6acd09694ba0\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Spotify<\/span><\/b><\/a><span data-contrast=\"auto\">. Escolha a plataforma de sua prefer\u00eancia e confira o conte\u00fado completo.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Aproveite e se inscreva para ficar por dentro de cada nova publica\u00e7\u00e3o!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Acompanhe uma curadoria de entrevistas da s\u00e9rie Conversa com Especialista, com profissionais do outsourcing de impress\u00e3o, especial do Blog.","protected":false},"author":11,"featured_media":8603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"audio","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[239],"tags":[176,291],"series":[],"class_list":["post-8601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversa-com-especialista","tag-conversa-com-especialista","tag-empreendedorismo"],"episode_featured_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2025\/11\/conversa-com-especialista-blog-da-printwayy-2.png","episode_player_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2025\/11\/conversa-com-especialista-blog-da-printwayy-2.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":[],"rssFeedUrl":"https:\/\/printwayy.com\/blog\/feed\/podcast\/blog-da-printwayy","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"HNCNxt1Lzg\"><a href=\"https:\/\/printwayy.com\/blog\/20-insights-da-serie-conversa-com-especialista-do-blog-da-printwayy\/\">20 insights da s\u00e9rie Conversa com Especialista, do Blog da PrintWayy<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/printwayy.com\/blog\/20-insights-da-serie-conversa-com-especialista-do-blog-da-printwayy\/embed\/#?secret=HNCNxt1Lzg\" width=\"500\" height=\"350\" title=\"&#8220;20 insights da s\u00e9rie Conversa com Especialista, do Blog da PrintWayy&#8221; &#8212; Blog da PrintWayy\" data-secret=\"HNCNxt1Lzg\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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