{"id":8762,"date":"2026-04-20T06:50:02","date_gmt":"2026-04-20T09:50:02","guid":{"rendered":"https:\/\/printwayy.com\/blog\/?p=8762"},"modified":"2026-05-14T09:59:28","modified_gmt":"2026-05-14T12:59:28","slug":"geracao-z-no-b2b-comportamentos-diferentes-sem-abandonar-o-impresso","status":"publish","type":"post","link":"https:\/\/printwayy.com\/blog\/geracao-z-no-b2b-comportamentos-diferentes-sem-abandonar-o-impresso\/","title":{"rendered":"Gera\u00e7\u00e3o Z no B2B: comportamentos diferentes sem abandonar o impresso"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8771 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2026\/04\/gen-z-no-b2b.png\" alt=\"Ilustra\u00e7\u00e3o da leta Z e dentro dela \u00edcones variados, um jovem esta deitada em uma almofada sobre a letra Z.\" width=\"1920\" height=\"1000\" \/><\/p>\n<h5 style=\"text-align: justify;\"><span data-contrast=\"none\"><span class=\"LineBreakBlob BlobObject DragDrop SCXW17986786 BCX8\"><span class=\"SCXW17986786 BCX8\">\u00a0<\/span><br class=\"SCXW17986786 BCX8\" \/><\/span><span class=\"TextRun SCXW17986786 BCX8\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW17986786 BCX8\">\u25b6\ufe0f Clique no play e aproveite a vers\u00e3o em \u00e1udio deste conte\u00fado agora mesmo! Voc\u00ea tamb\u00e9m pode ouvir pelo Spotify, \u00e9 s\u00f3 acessar pelo t\u00edtulo do post aqui\u00a0<\/span><span class=\"NormalTextRun SCXW17986786 BCX8\">embaixo<\/span><span class=\"NormalTextRun SCXW17986786 BCX8\">:<\/span><\/span><\/span><\/h5>\n<iframe src=\"https:\/\/open.spotify.com\/embed\/?uri=spotify:episode:7CpPyhRrVh7eQRuAUqXxme?si=C81xL6kYROKEigyu0AetzA\" width=\"100%\" height=\"80\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" style=\"max-width:100%px;max-height:80px;min-height:80px;\"><\/iframe>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Viralizou nas m\u00eddias sociais a alguns meses, a trend &#8220;Em que ano voc\u00ea nasceu?&#8221;, onde as pessoas eram entrevistadas e, quem revelasse ter nascido a partir dos anos 2000, tinha a imagem congelada ao som de uma m\u00fasica infantil (se n\u00e3o passou na sua\u00a0timeline, veja alguns<\/span><b><span data-contrast=\"none\">\u00a0<\/span><\/b><a href=\"https:\/\/www.youtube.com\/results?search_query=em+que+ano+voc%C3%AA+nasceu+trend\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">exemplos aqui<\/span><\/b><\/a><span data-contrast=\"none\">).<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\"><br \/>\n<\/span><span data-contrast=\"none\">A percep\u00e7\u00e3o de que a gera\u00e7\u00e3o Z ainda \u00e9 muito jovem \u00e9 compreens\u00edvel, afinal, ela representa os nascidos entre 1997\u00a0e\u00a02010, mas\u2026 tamb\u00e9m est\u00e1 bem equivocada &#8211; alguns deles j\u00e1 est\u00e3o se aproximando dos 30 anos, e ocupando cargos de decis\u00e3o em empresas que contratam servi\u00e7os, incluindo o seu.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Esta\u00a0<\/span><a href=\"https:\/\/www.forrester.com\/blogs\/younger-b2b-buyers\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">publica\u00e7\u00e3o da Forrester<\/span><\/b><\/a><span data-contrast=\"none\">\u00a0(empresa de pesquisas e consultorias), traz dados do estudo\u00a0Buyers\u2019\u00a0Journey\u00a0Survey\u00a02022, revelando que os\u00a0millenials\u00a0e a gera\u00e7\u00e3o Z se tornaram a maioria dos compradores B2B, representando\u00a0<\/span><b><span data-contrast=\"none\">64%\u00a0<\/span><\/b><span data-contrast=\"none\">e ampliando o alcance para\u00a0<\/span><b><span data-contrast=\"none\">71%<\/span><\/b><span data-contrast=\"none\">\u00a0em pesquisa realizada no ano seguinte.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Os gestores precisam conhecer melhor esse perfil de cliente, que demanda abordagens diferentes das gera\u00e7\u00f5es anteriores, por crescerem em um mundo onde tudo acontece bem r\u00e1pido e j\u00e1 estarem desde cedo imersos em tecnologia.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Por isso, vamos delinear\u00a0com voc\u00ea\u00a0o comportamento de compra, abordagens adotadas no atendimento e os motivos que est\u00e3o os levando a n\u00e3o abandonar o impresso.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><b><span data-contrast=\"none\">O comportamento de compra da gera\u00e7\u00e3o Z e sua expectativa no atendimento<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Uma gera\u00e7\u00e3o que aprendeu a buscar tudo no Google (e, agora, no Chat GPT), realiza a pesquisa de compra antes mesmo de chegar at\u00e9 voc\u00ea, e a opini\u00e3o j\u00e1 est\u00e1 formada pelo que viram no seu site, m\u00eddias sociais e reviews dispon\u00edveis online.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Neste\u00a0<\/span><a href=\"https:\/\/www.meioemensagem.com.br\/opiniao\/do-tiktok-a-sala-de-reuniao-a-geracao-z-nas-compras-b2b\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">artigo de opini\u00e3o, dispon\u00edvel no portal Meio e Mensagem<\/span><\/b><\/a><span data-contrast=\"none\">, produzido pela Fernanda Nascimento, CEO da\u00a0Stratlab, denota bem o caminho que os times de marketing e vendas precisam trilhar:<\/span><\/p>\n<blockquote><p><i><span data-contrast=\"none\">&#8220;O C-level\u00a0que n\u00e3o adapta a linguagem, os canais e a proposta de valor corre o risco de se tornar irrelevante para uma fatia crescente e relevante do mercado. Esque\u00e7a apresenta\u00e7\u00f5es intermin\u00e1veis, folhetos corporativos frios e e-mails gen\u00e9ricos. Para chamar a aten\u00e7\u00e3o da Gera\u00e7\u00e3o Z, \u00e9 preciso entregar conte\u00fado envolvente, verdadeiro e no ritmo certo. Eles valorizam intera\u00e7\u00e3o r\u00e1pida, clareza de mensagem e consist\u00eancia entre discurso e pr\u00e1tica.&#8221;<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Por conta disso, o comercial deve fugir do discurso tradicional, demonstrando mais evid\u00eancias pr\u00e1ticas com resultados reais, indo al\u00e9m de apenas uma apresenta\u00e7\u00e3o comercial longa que abrange s\u00f3 argumentos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">A rapidez na resposta a levantada de m\u00e3o para o comercial \u00e9 um sinal importante e demonstra compet\u00eancia e interesse, conforme comentado anteriormente, \u00e9 uma exig\u00eancia atual em um mundo onde tudo acontece de maneira acelerada.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Ter\u00a0uma\u00a0presen\u00e7a digital que educa, cases de sucesso que demonstrem resultados reais e um processo comercial que leva em conta o ritmo deles far\u00e1 toda a diferen\u00e7a na hora da venda.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Em complemento, o artigo ainda aborda que essa gera\u00e7\u00e3o valoriza marcas que refletem sua identidade e prop\u00f3sito, indo al\u00e9m de pre\u00e7o ou durabilidade. Eles esperam autenticidade, especialmente de l\u00edderes como CEOs, e se conectam mais com comunica\u00e7\u00f5es personalizadas e pr\u00f3ximas, onde a\u00a0microinflu\u00eancia\u00a0se mostra mais eficaz do que a comunica\u00e7\u00e3o de massa.<\/span><br \/>\n<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\"><br \/>\n<\/span><span data-contrast=\"none\">Quanto ao atendimento, a\u00a0<\/span><a href=\"https:\/\/www.zendesk.com.br\/blog\/millennials-vs-gen-z-customer-service-expectations-compare\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Zendesk<\/span><\/b><\/a><span data-contrast=\"none\">\u00a0destacou algumas escolhas que s\u00e3o caracter\u00edsticas da gera\u00e7\u00e3o Z e as difere dos\u00a0millenials, sendo:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Prefer\u00eancia por op\u00e7\u00f5es de autoatendimento;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Acredita que experi\u00eancias personalizadas n\u00e3o s\u00e3o exclusivas de marcas premium;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Passa mais tempo pesquisando antes de realizar uma compra;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Menos preocupada com quest\u00f5es de privacidade de dados.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Al\u00e9m disso, valorizam a transpar\u00eancia sem a necessidade de estar sempre questionando e buscam por um relacionamento direto com quem faz, n\u00e3o s\u00f3 com quem vende, apreciando o acesso ao time t\u00e9cnico.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><b><span data-contrast=\"none\">Insights sobre o comportamento, segundo o Sebrae<\/span><\/b><\/h2>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Na publica\u00e7\u00e3o<\/span><a href=\"https:\/\/sebrae.com.br\/sites\/PortalSebrae\/artigos\/como-e-o-comportamento-do-consumidor-da-geracao-z,6fd256cd6b362810VgnVCM100000d701210aRCRD\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">\u00a0Como \u00e9 o comportamento do consumidor da gera\u00e7\u00e3o Z<\/span><\/b><\/a><span data-contrast=\"none\">, o Sebrae elencou 06 caracter\u00edsticas relacionadas aos seus h\u00e1bitos de consumo, que vem ao encontro a nossa conversa,\u00a0complementando\u00a0o que observamos at\u00e9 aqui:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b><span data-contrast=\"none\">01)<\/span><\/b><span data-contrast=\"none\">\u00a0Querem fazer a diferen\u00e7a no mundo, valorizando a sustentabilidade e transpar\u00eancia, apoiando marcas engajadas em causas sociais, ambientais e pol\u00edticas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b><span data-contrast=\"none\">02)<\/span><\/b><span data-contrast=\"none\">\u00a0Como nativos digitais, esperam experi\u00eancias r\u00e1pidas, fluidas e sem barreiras, com navega\u00e7\u00e3o simples e eficiente.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">03)<\/span><\/b><span data-contrast=\"none\">\u00a0Querem comprar de marcas com as quais se identificam, buscando empresas alinhadas aos seus valores e querem conhecer a origem e o processo por tr\u00e1s dos produtos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b><span data-contrast=\"none\">04)\u00a0<\/span><\/b><span data-contrast=\"none\">Desejam\u00a0ter experi\u00eancias exclusivas e individualizadas, dando mais import\u00e2ncia \u00e0 experi\u00eancia do que ao produto, exigindo personaliza\u00e7\u00e3o e alto n\u00edvel de qualidade no atendimento.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b><span data-contrast=\"none\">05)\u00a0<\/span><\/b><span data-contrast=\"none\">Compram por recomenda\u00e7\u00f5es, pesquisando previamente e valorizando opini\u00f5es e indica\u00e7\u00f5es, respondendo bem \u00e0 prova social e influenciadores.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b><span data-contrast=\"none\">06)<\/span><\/b><span data-contrast=\"none\">\u00a0Priorizam bem-estar e qualidade de vida, trocando de marca facilmente quando n\u00e3o est\u00e3o satisfeitos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><b><span data-contrast=\"none\">A gera\u00e7\u00e3o Z n\u00e3o est\u00e1 abandonando o impresso<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Te contamos que\u00a0<\/span><a href=\"https:\/\/printwayy.com\/blog\/as-pessoas-ainda-adoram-imprimir-em-papel-e-te-mostramos-os-porques\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">as pessoas ainda adoram imprimir no papel<\/span><\/b><\/a><span data-contrast=\"none\">, e esse comportamento est\u00e1 sendo impulsionado tanto pelos\u00a0millenials, quanto pela pr\u00f3pria gera\u00e7\u00e3o Z.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Essa vis\u00e3o \u00e9 refor\u00e7ada pela\u00a0Quocirca\u00a0<\/span><a href=\"https:\/\/quocirca.com\/content\/print-revival-why-younger-generations-arent-abandoning-print\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">nesta mat\u00e9ria<\/span><\/b><\/a><span data-contrast=\"none\">, realizada com base no estudo Future\u00a0of\u00a0Work\u00a02030, produzido por eles, com 800 decisores de TI e trabalhadores do conhecimento.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Ela aborda a ideia da busca\u00a0por\u00a0<\/span><a href=\"https:\/\/printwayy.com\/blog\/em-um-mundo-onde-tudo-e-online-ainda-e-possivel-se-desconectar\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">experi\u00eancias offline<\/span><\/b><\/a><span data-contrast=\"none\">\u00a0em um mundo digital como forma de desconex\u00e3o, fazendo com que o impresso seja valorizado por sua autenticidade, confian\u00e7a e experi\u00eancia sensorial.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">No trabalho, isso se traduz\u00a0no uso\u00a0do digital pela praticidade e o f\u00edsico pelo impacto e credibilidade. Diferente das gera\u00e7\u00f5es\u00a0pr\u00e9vias, que veem a impress\u00e3o como algo ultrapassado, os mais jovens a utilizam de forma estrat\u00e9gica e com prop\u00f3sito.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">De acordo com\u00a0o\u00a0estudo,\u00a0h\u00e1\u00a0destaque em\u00a0uma mudan\u00e7a que surpreende: os trabalhadores mais jovens s\u00e3o menos resistentes ao uso de impress\u00e3o do que os mais velhos, tanto hoje quanto em suas expectativas para 2030.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Apenas<\/span><b><span data-contrast=\"none\">\u00a020%<\/span><\/b><span data-contrast=\"none\">\u00a0dos trabalhadores com mais de\u00a0<\/span><b><span data-contrast=\"none\">45 anos<\/span><\/b><span data-contrast=\"none\">\u00a0acreditam que a impress\u00e3o ser\u00e1 muito importante para seus neg\u00f3cios at\u00e9 2030. Entre pessoas de\u00a0<\/span><b><span data-contrast=\"none\">18 a 34 anos<\/span><\/b><span data-contrast=\"none\">, esse n\u00famero sobe para\u00a0<\/span><b><span data-contrast=\"none\">27%<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\"><br \/>\n<\/span><br \/>\n<span data-contrast=\"none\">Embora o volume de impress\u00e3o nos escrit\u00f3rios possa n\u00e3o crescer, ele deve se estabilizar como parte de um ambiente equilibrado. Com apenas<\/span><b><span data-contrast=\"none\">\u00a018%\u00a0<\/span><\/b><span data-contrast=\"none\">das organiza\u00e7\u00f5es operando atualmente sem papel, o impresso e o digital continuar\u00e3o coexistindo no futuro pr\u00f3ximo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">No Brasil, esse contexto pode ser visualizado a partir do\u00a0<\/span><a href=\"https:\/\/materiais.printwayy.com\/dossie-do-outsourcing-de-impressao-2025-2026\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Dossi\u00ea do Outsourcing de Impress\u00e3o<\/span><\/b><\/a><span data-contrast=\"none\">, que traz em seu conte\u00fado o volume m\u00e9dio anual de impress\u00f5es por equipamento, e serve como base para entender as mudan\u00e7as:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\n<div id=\"attachment_8763\" style=\"width: 902px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8763\" class=\"wp-image-8763 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2026\/04\/volume-anual-dossie-25-26.png\" alt=\"Gr\u00e1fico com o volume m\u00e9dio anual de impress\u00f5es por equipamento, de 2019 a 2025, apresentado pelo Dossi\u00ea do Outsourcing de Impress\u00e3o.\" width=\"892\" height=\"500\" \/><p id=\"caption-attachment-8763\" class=\"wp-caption-text\">Fonte: Dossi\u00ea do Outsourcing de Impress\u00e3o 2025-2026<\/p><\/div>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Para a\u00a0Quocirca, isso significa\u00a0<\/span><b><span data-contrast=\"none\">reposicionar o impresso como complemento ao digital<\/span><\/b><span data-contrast=\"none\">, aproveitar o renascimento do escrit\u00f3rio onde o impresso apoia naturalmente colabora\u00e7\u00e3o e experi\u00eancias compartilhadas e atender \u00e0s expectativas dessa nova gera\u00e7\u00e3o. O futuro \u00e9 h\u00edbrido, com ambos\u00a0(f\u00edsico e digital)\u00a0coexistindo de forma estrat\u00e9gica.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b><span data-contrast=\"auto\">O Blog da PrintWayy tem v\u00e1rias categorias te esperando!<\/span><\/b><\/p>\n<p style=\"text-align: justify;\"><b><\/b><span data-contrast=\"auto\">Amplie seu entendimento sobre o mercado de outsourcing de impress\u00e3o dando uma olhada em outras publica\u00e7\u00f5es, temos 11 categorias diferentes por aqui, como <\/span><a href=\"https:\/\/printwayy.com\/blog\/category\/empreendedorismo-e-gestao\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Empreendedorismo e Gest\u00e3o<\/span><\/b><\/a><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">e\u00a0<\/span><a href=\"https:\/\/printwayy.com\/blog\/category\/vendas-para-outsourcing-de-impressao\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Vendas para Outsourcing de Impress\u00e3o<\/span><\/b><\/a><span data-contrast=\"auto\">, repletas\u00a0de conte\u00fados que podem ser lidos e, alguns, at\u00e9 ouvidos no Spotify. Aproveite! \ud83d\ude42<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"A gera\u00e7\u00e3o Z j\u00e1 ocupa cargos de decis\u00e3o no B2B. Descubra como vender para esse perfil e o que eles valorizam no atendimento.","protected":false},"author":11,"featured_media":8772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"audio","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[241],"tags":[700,701,702],"series":[],"class_list":["post-8762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vendas-para-outsourcing-de-impressao","tag-comportamento-do-consumidor","tag-geracao-z","tag-millenials"],"episode_featured_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2026\/04\/gen-z-no-b2b-2.png","episode_player_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2026\/04\/gen-z-no-b2b-2.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":[],"rssFeedUrl":"https:\/\/printwayy.com\/blog\/feed\/podcast\/blog-da-printwayy","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"fJfhEHw3qT\"><a href=\"https:\/\/printwayy.com\/blog\/geracao-z-no-b2b-comportamentos-diferentes-sem-abandonar-o-impresso\/\">Gera\u00e7\u00e3o Z no B2B: comportamentos diferentes sem abandonar o impresso<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/printwayy.com\/blog\/geracao-z-no-b2b-comportamentos-diferentes-sem-abandonar-o-impresso\/embed\/#?secret=fJfhEHw3qT\" width=\"500\" height=\"350\" title=\"&#8220;Gera\u00e7\u00e3o Z no B2B: comportamentos diferentes sem abandonar o impresso&#8221; &#8212; Blog da PrintWayy\" data-secret=\"fJfhEHw3qT\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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