{"id":9034,"date":"2026-07-27T06:50:45","date_gmt":"2026-07-27T09:50:45","guid":{"rendered":"https:\/\/printwayy.com\/blog\/?p=9034"},"modified":"2026-07-27T08:08:02","modified_gmt":"2026-07-27T11:08:02","slug":"remuneracao-variavel-estruturando-comissao-bonificacao-e-premiacao","status":"publish","type":"post","link":"https:\/\/printwayy.com\/blog\/remuneracao-variavel-estruturando-comissao-bonificacao-e-premiacao\/","title":{"rendered":"Remunera\u00e7\u00e3o vari\u00e1vel: estruturando comiss\u00e3o, bonifica\u00e7\u00e3o e premia\u00e7\u00e3o"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9035 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2026\/07\/remuneracao-variavel-no-outsourcing.png\" alt=\"Imagem de um bal\u00e3o em formato do s\u00edmbolo cifr\u00e3o, representando a remunera\u00e7\u00e3o vari\u00e1vel.\" width=\"1920\" height=\"1000\" \/><\/p>\n<h5><span data-contrast=\"none\"><span class=\"TextRun SCXW17986786 BCX8\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW17986786 BCX8\">\u25b6\ufe0f Clique no play e aproveite a vers\u00e3o em \u00e1udio deste conte\u00fado agora mesmo! Voc\u00ea tamb\u00e9m pode ouvir pelo Spotify, \u00e9 s\u00f3 acessar pelo t\u00edtulo do post aqui\u00a0<\/span><span class=\"NormalTextRun SCXW17986786 BCX8\">embaixo<\/span><span class=\"NormalTextRun SCXW17986786 BCX8\">:<\/span><\/span><\/span><\/h5>\n<iframe src=\"https:\/\/open.spotify.com\/embed\/?uri=spotify:episode:6NlwFgwBDacNdErf7NgYdB?si=73fd34aef54c41c7\" width=\"100%\" height=\"80\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" style=\"max-width:100%px;max-height:80px;min-height:80px;\"><\/iframe>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">O\u00a0ciclo de vendas\u00a0de um outsourcing de impress\u00e3o\u00a0costuma se<\/span><span data-contrast=\"auto\">r\u00a0<\/span><a href=\"https:\/\/printwayy.com\/blog\/licoes-sobre-vendas-consultivas-com-neil-rackham-o-pai-do-spin-selling\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">consultivo<\/span><\/b><\/a><span data-contrast=\"auto\">,\u00a0exigindo planejamento, relacionamento e negocia\u00e7\u00f5es que\u00a0podem levar semanas ou at\u00e9 meses.\u00a0Al\u00e9m disso, os contratos\u00a0normalmente estabelecem\u00a0rela\u00e7\u00f5es comerciais\u00a0de longo prazo\u00a0entre\u00a0as empresas.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Neste cen\u00e1rio, definir uma pol\u00edtica de remunera\u00e7\u00e3o\u00a0vari\u00e1vel\u00a0para\u00a0os vendedores\u00a0pode ir al\u00e9m\u00a0de\u00a0oferecer\u00a0comiss\u00e3o sobre cada contrato fechado, utilizando\u00a0bonifica\u00e7\u00f5es e premia\u00e7\u00f5es\u00a0<\/span><span data-contrast=\"none\">a fim de incentivar a prospec\u00e7\u00e3o de novos clientes.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Diante dessas\u00a0possibilidades, surgem\u00a0d\u00favidas\u00a0sobre as diferen\u00e7as entre cada modalidade de remunera\u00e7\u00e3o e sobre como estruturar uma pol\u00edtica clara, estrat\u00e9gica e alinhada \u00e0s boas pr\u00e1ticas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Siga por aqui para\u00a0entender\u00a0as\u00a0caracter\u00edsticas\u00a0dos\u00a0formatos,\u00a0os cuidados que devem ser\u00a0observados\u00a0antes de implantar novas pol\u00edticas\u00a0e\u00a0conhecer\u00a0o\u00a0contexto\u00a0atual das vendas B2B a partir de uma pesquisa nacional realizada\u00a0em 2026.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><strong><span class=\"TextRun SCXW137598491 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW137598491 BCX0\">Comiss\u00e3o, bonifica\u00e7\u00e3o e premia\u00e7\u00e3o: qual a diferen\u00e7a d<\/span><span class=\"NormalTextRun SCXW137598491 BCX0\">essas remunera\u00e7\u00f5es<\/span><span class=\"NormalTextRun SCXW137598491 BCX0\">?<\/span><\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">A remunera\u00e7\u00e3o vari\u00e1vel\u00a0corresponde\u00a0a toda forma de pagamento que depende do desempenho do colaborador ou do alcance de metas previamente estabelecidas.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">No \u00e2mbito comercial, ela complementa o sal\u00e1rio fixo e pode assumir diferentes formatos, como comiss\u00e3o sobre vendas, bonifica\u00e7\u00f5es por resultados, Premia\u00e7\u00f5es por campanhas espec\u00edficas e participa\u00e7\u00e3o nos lucros e resultados (quando adotada pela empresa). Veja a diferen\u00e7a entre elas:<\/span><\/p>\n<p style=\"text-align: justify;\"><b><span data-contrast=\"none\">Comiss\u00e3o:\u00a0<\/span><\/b><span data-contrast=\"none\">tipo\u00a0de remunera\u00e7\u00e3o vari\u00e1vel diretamente vinculada \u00e0s vendas realizadas. Geralmente corresponde a um percentual previamente definido sobre o valor negociado ou sobre a margem obtida em cada contrato. Ela costuma fazer parte da pol\u00edtica permanente de remunera\u00e7\u00e3o\u00a0da equipe comercial.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><b><span data-contrast=\"none\"><br \/>\n<\/span><\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li><b><span data-contrast=\"none\">Exemplo:\u00a0<\/span><\/b><span data-contrast=\"none\">um vendedor recebe 5% sobre o valor l\u00edquido de cada contrato de loca\u00e7\u00e3o fechado.<br \/>\n<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b><span data-contrast=\"none\">Bonifica\u00e7\u00e3o: <\/span><\/b><span data-contrast=\"none\">representa um pagamento adicional condicionado ao cumprimento de determinados crit\u00e9rios definidos pela empresa. Ao contr\u00e1rio da comiss\u00e3o, est\u00e1 ligada ao atingimento de objetivos espec\u00edficos, que podem envolver margem, quantidade de contratos, renova\u00e7\u00e3o de clientes ou outros indicadores estrat\u00e9gicos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><b><span data-contrast=\"none\">Exemplo:<\/span><\/b><span data-contrast=\"none\">\u00a0vendedores que fecharem cinco novos contratos no trimestre recebem um b\u00f4nus financeiro.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b><span data-contrast=\"none\">Premia\u00e7\u00e3o: <\/span><\/b><span data-contrast=\"none\">costuma estar relacionada a campanhas tempor\u00e1rias de incentivo. Pode envolver recompensas financeiras, mas tamb\u00e9m benef\u00edcios n\u00e3o monet\u00e1rios, como viagens, experi\u00eancias, cursos, equipamentos eletr\u00f4nicos ou vale-presentes.\u00a0Seu objetivo \u00e9 impulsionar resultados\u00a0em\u00a0per\u00edodos espec\u00edficos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li style=\"text-align: justify;\"><b><span data-contrast=\"none\">Exemplo:<\/span><\/b><span data-contrast=\"none\">\u00a0durante uma campanha\u00a0para atrair novos clientes, o vendedor com maior n\u00famero de contratos recebe uma viagem.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279,&quot;335559991&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><strong><span class=\"NormalTextRun SCXW231232091 BCX0\">A natureza jur\u00eddica d<\/span><span class=\"NormalTextRun SCXW231232091 BCX0\">as remunera\u00e7\u00f5es vari\u00e1veis<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Ao desenvolver programas que envolvam remunera\u00e7\u00e3o al\u00e9m do sal\u00e1rio fixo, \u00e9 importante que as empresas observem com cuidado a legisla\u00e7\u00e3o aplic\u00e1vel, as normas internas e, se houver, as conven\u00e7\u00f5es coletivas da categoria.<\/span><\/p>\n<p><span data-contrast=\"none\">Diferentes formas podem produzir efeitos distintos sob os aspectos trabalhistas, previdenci\u00e1rios e tribut\u00e1rios, dependendo\u00a0de\u00a0como s\u00e3o estruturadas e implementadas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">De acordo com o<\/span><b><span data-contrast=\"none\">\u00a0<\/span><\/b><a href=\"https:\/\/www.migalhas.com.br\/depeso\/459052\/remuneracao-variavel-e-seguranca-juridica-comissoes-premios-e-bonus\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">portal Migalhas<\/span><\/b><\/a><span data-contrast=\"none\">,\u00a0a CLT estabeleceu\u00a0uma clara\u00a0distin\u00e7\u00e3o\u00a0entre as verbas incentivadoras ap\u00f3s a reforma trabalhista, e \u00e9 necess\u00e1ria uma an\u00e1lise nas suas naturezas jur\u00eddicas. O artigo define que:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><b><span data-contrast=\"none\">Comiss\u00f5es:<\/span><\/b><span data-contrast=\"none\">\u00a0integram o sal\u00e1rio para todos os efeitos\u00a0legais\u00a0e\u00a0se caracterizam\u00a0por serem uma contrapresta\u00e7\u00e3o direta pelo trabalho, calculadas como um percentual sobre vendas ou produ\u00e7\u00e3o.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><b><span data-contrast=\"none\">Pr\u00eamios:<\/span><\/b><span data-contrast=\"none\">\u00a0a reforma trabalhista\u00a0abrange\u00a0pr\u00eamios como\u00a0<\/span><i><span data-contrast=\"none\">&#8220;liberalidades concedidas pelo empregador em forma de bens, servi\u00e7os ou valor em dinheiro a empregado ou a grupo de empregados, em raz\u00e3o de desempenho superior ao ordinariamente esperado no exerc\u00edcio de suas atividades&#8221;.\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Se\u00a0pagos corretamente, n\u00e3o integram a remunera\u00e7\u00e3o e n\u00e3o incidem encargos trabalhistas e previdenci\u00e1rios.\u00a0A chave para a distin\u00e7\u00e3o \u00e9 que o pr\u00eamio deve ser uma liberalidade (n\u00e3o uma obriga\u00e7\u00e3o contratual) e estar vinculado a um desempenho extraordin\u00e1rio, que excede a expectativa normal para a fun\u00e7\u00e3o.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><b><span data-contrast=\"none\">B\u00f4nus (gratifica\u00e7\u00f5es por desempenho)<\/span><\/b><span data-contrast=\"none\">: situa-se em uma zona de fronteira na classifica\u00e7\u00e3o jur\u00eddica. Quando est\u00e1 desvinculado dos lucros reais da empresa e passa a recompensar o atingimento de metas individuais ou coletivas ordin\u00e1rias, ele se enquadra tecnicamente como uma gratifica\u00e7\u00e3o habitual. <\/span><span data-contrast=\"none\">Costuma premiar a efici\u00eancia padr\u00e3o esperada dentro do planejamento anual ou semestral da organiza\u00e7\u00e3o. Portanto, se pago de forma reiterada e contratualmente ajustada, assume natureza salarial, devendo repercutir nas demais verbas contratuais.<\/span><\/p>\n<\/blockquote>\n<h4><b><span data-contrast=\"none\">Fique atento!<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"none\">Pr\u00e9vio a\u00a0implantar, revisar ou alterar programas de comiss\u00e3o, bonifica\u00e7\u00e3o, premia\u00e7\u00e3o ou qualquer outro modelo de remunera\u00e7\u00e3o vari\u00e1vel, recomenda-se consultar um advogado especializado e a contabilidade da empresa. Esses profissionais poder\u00e3o avaliar\u00a0os aspectos legais e\u00a0as particularidades do seu neg\u00f3cio.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><b><span data-contrast=\"none\">O cen\u00e1rio das vendas B2B no Brasil<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">A partir da\u00a0<\/span><a href=\"https:\/\/saleshunter.ai\/pesquisa\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Pesquisa Nacional de Vendas B2B\u00a02026<\/span><\/b><\/a><b><span data-contrast=\"auto\">,<\/span><\/b><span data-contrast=\"auto\">\u00a0estudo produzido pela\u00a0SalesHunter,\u00a0podemos observar\u00a0dados de 1.300 profissionais em 2.300 empresas analisadas\u00a0no per\u00edodo entre janeiro e fevereiro deste ano, considerando micro e pequenas, m\u00e9dias e grandes empresas.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Em uma se\u00e7\u00e3o espec\u00edfica dele\u00a0\u00e9 poss\u00edvel\u00a0observar os modelos de comiss\u00e3o mais adotados, al\u00e9m da estrutura do pagamento de remunera\u00e7\u00f5es\u00a0vari\u00e1veis\u00a0e quais os incentivos mais praticados pelas empresas, junto \u00e0s suas porcentagens:<\/span><\/p>\n<div id=\"attachment_9036\" style=\"width: 983px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9036\" class=\"wp-image-9036 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2026\/07\/PNV-B2B-pg-23.png\" alt=\"Informa\u00e7\u00f5es e gr\u00e1ficos da p\u00e1gina 23 da Pesquisa Nacional de Vendas, abrangendo o Peso do vari\u00e1vel na remunera\u00e7\u00e3o total e Modelos de comiss\u00e3o adotados.\" width=\"973\" height=\"547\" \/><p id=\"caption-attachment-9036\" class=\"wp-caption-text\">Fonte: Pesquisa Nacional de Vendas B2B 2026, produzido pela SalesHunter.<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_9037\" style=\"width: 984px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9037\" class=\"wp-image-9037 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2026\/07\/PNV-B2B-pg-24.png\" alt=\"Gr\u00e1ficos da p\u00e1gina 24 da Pesquisa Nacional de Vendas, abrangendo a estrutura de pagamento do vari\u00e1vel e aceleradores e b\u00f4nus adicionais.\" width=\"974\" height=\"542\" \/><p id=\"caption-attachment-9037\" class=\"wp-caption-text\">Fonte: Pesquisa Nacional de Vendas B2B 2026, produzido pela SalesHunter.<\/p><\/div>\n<p><span data-contrast=\"auto\">O relat\u00f3rio traz outros insights, como\u00a0o\u00a0erro recorrente\u00a0entre o\u00a0alinhamento do\u00a0percentual da comiss\u00e3o\u00a0e a\u00a0meta e capacidade real do funil, ciclo e expectativa de fechamento, vari\u00e1vel e margem da opera\u00e7\u00e3o\u00a0e estrutura de time e complexidade da venda.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<blockquote>\n<h5><b><span data-contrast=\"auto\">Antes de ajustar sal\u00e1rios ou percentuais, \u00e9 necess\u00e1rio revisar a arquitetura da opera\u00e7\u00e3o.<br \/>\n<\/span><\/b><span data-contrast=\"auto\">Pesquisa Nacional de Vendas B2B 2026<\/span><\/h5>\n<\/blockquote>\n<p><span data-contrast=\"auto\">A partir dos dados obtidos pela pesquisa, eles ainda trazem recomenda\u00e7\u00f5es de itens que as empresas devem analisar de maneira recorrente, como:\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Coer\u00eancia entre ticket m\u00e9dio, ciclo e meta;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Peso real\u00a0do vari\u00e1vel\u00a0na remunera\u00e7\u00e3o total;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Clareza formal do plano de comiss\u00e3o;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Impacto financeiro dos aceleradores;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Estrutura de reten\u00e7\u00e3o de talentos estrat\u00e9gicos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h4><b><span data-contrast=\"auto\">Temos materiais que contribuem para o seu sucesso!<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Em nossa\u00a0<\/span><a href=\"https:\/\/printwayy.com\/blog\/materiais\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">p\u00e1gina de materiais<\/span><\/b><\/a><span data-contrast=\"auto\">, disponibilizamos mais de\u00a030\u00a0conte\u00fados para auxiliar a sua rotina dentro do outsourcing de impress\u00e3o.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entre eles, est\u00e1\u00a0o\u00a0<\/span><a href=\"https:\/\/materiais.printwayy.com\/template-proposta-comercial\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Template de Proposta Comercial<\/span><\/b><\/a><span data-contrast=\"auto\">,\u00a0arquivo\u00a0edit\u00e1vel\u00a0em formato PPT e PDF, permitindo\u00a0que seu time comercial esteja ainda mais preparado para as oportunidades que surgirem.\u00a0Confira, \u00e9 gratuito!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/materiais.printwayy.com\/template-proposta-comercial\" target=\"_blank\" rel=\"noopener\"><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4082 size-full\" src=\"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2020\/11\/template-proposta-comercial-blogdaprintwayy-1.jpg\" alt=\"Convite para realizar o download do Tamplate de Proposta Comercial, material elaborado pela PrintWayy.\" width=\"1920\" height=\"1080\" \/><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Entenda as melhores pr\u00e1ticas para definir a remunera\u00e7\u00e3o vari\u00e1vel para vendedores considerando comiss\u00e3o, bonifica\u00e7\u00e3o e premia\u00e7\u00e3o nas vendas B2B.","protected":false},"author":11,"featured_media":9038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"audio","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[242],"tags":[711,710],"series":[],"class_list":["post-9034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outsourcing-de-impressao","tag-b2b-contrato-venda","tag-comissao-bonificacao"],"episode_featured_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2026\/07\/remuneracao-variavel-no-outsourcing-2.png","episode_player_image":"https:\/\/printwayy.com\/blog\/wp-content\/uploads\/2026\/07\/remuneracao-variavel-no-outsourcing-2.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"light","subscribeUrls":[],"rssFeedUrl":"https:\/\/printwayy.com\/blog\/feed\/podcast\/blog-da-printwayy","embedCode":"<blockquote 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